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5 Ways Marketers Can Close the Engagement Gap with Sales Enablement

Sales and Marketing Management

Capturing the attention of the increasingly elusive B2B buyer has become harder than ever as more sales interactions happen in digital channels, buying committees continue to grow and buyers conduct more self-guided research. The answer lies in building a full-scale, comprehensive sales enablement strategy.

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How to Align Sales and Marketing to Close More Deals

Revegy

According to John Arnold, Principal Analyst at Forrester, technology and business decision-makers in sales are almost twice as likely as their marketing counterparts to say that marketing teams work independently of other internal functions.

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How to Use Lead Nurturing Content to Close Sales

Sales and Marketing Management

Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals. The post How to Use Lead Nurturing Content to Close Sales appeared first on Sales & Marketing Management.

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Refining Your Closing Process to Accommodate Online Negotiations

Sales and Marketing Management

At least some part of sales negotiation has shifted permanently to online. The post Refining Your Closing Process to Accommodate Online Negotiations appeared first on Sales & Marketing Management. Keep these tips in mind.

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How to Reinvigorate Sales Staff to Close More Deals in Tough Times

Sales and Marketing Management

The post How to Reinvigorate Sales Staff to Close More Deals in Tough Times appeared first on Sales & Marketing Management. With the right strategies, leaders can empower their teams to deliver their best performance. Here are some proven approaches.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. However, not all intent data is created equal.

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Boost B2B Sales Productivity & ROI Growth with Automation

Business-to-Business (B2B) sales can be a complex and time-consuming process, involving a variety of tasks such as lead generation, qualification, and nurturing. However, by leveraging the power of Workflow & CRM automation System, companies can boost sales productivity and drive ROI growth.

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100 Pipeline Plays: The Modern Sales Playbook

Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company.

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Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. Now add the fact that we're facing a global pandemic and it could add an extra 2 - 3 months or more to a sales cycle. How to tap into growing markets for new sales opportunities.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. In this webinar, you will learn how to: Coach your sales team and set them up for success.

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Aggregage Intent Signal Service

Get leads for specific in-market buyers. Shorten sales cycles and close more deals. Aggregage Intent Signal Service allows you to reach more active buyers sooner! View companies and titles signaling intent. Influence active buyers earlier in their journey. Download the Aggregage Intent Signal Service overview to learn more.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.