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3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Save your spot.

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5 Takeaways from a Sales Management Training

SBI Growth

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success.

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7 Proven Tips for Seamless Sales and Marketing Alignment

Allego

According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” This eliminates duplication of efforts and optimizes resource allocation. Do your sales and marketing teams have a hard time communicating? If you said yes, you aren’t alone.

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What is Sales Enablement? Definition and Best Practices

Pipeliner

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

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5 Sales Enablement Priorities for Transformational CMOs

Allego

Sales enablement is an emerging function that serves as the glue to unite previously siloed activities including sales content management, onboarding and training, product launches, coaching, and virtual selling. 2 Seller Training. 5 Transformative Sales Enablement Priorities. 1 Sales Content Management.

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5 Deal Disasters to Avoid in Future Sales

Sales Hacker

Essential collateral: buyer personas, deal milestone timelines. To ensure the right people are involved in the conversation at the correct times, you need to provide your employees with the right materials, training, and guidance. Essential collateral: plays or scripts with qualifying questions that round out the buying team.

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Master the Sales Development Playbook to Boost Growth

Highspot

To amplify its impact, many companies integrate the playbook into a collaborative sales training platform that allows SDRs to easily access the playbook’s resources, engage in interactive learning modules, and apply the acquired knowledge in practical scenarios. This results in a more powerful go-to market strategy.