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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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Why is Sales Collateral and How Does it Help Reps Close More Deals?

Mindtickle

The right sales collateral is essential. In this post, we’ll explore what sales collateral is, why it’s important, and what the different types are. What is sales collateral and why is it important? First things first: what is sales collateral? First things first: what is sales collateral? But why is it important?

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Unlock Sales Potential with a Sales Training Strategy

Highspot

Achieving revenue targets can be tricky, and it’s tempting to overlook training. A sales training strategy is your blueprint to equip sales teams with the necessary skills and knowledge to excel. Get practical advice for developing an effective, modern sales training strategy.

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3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Save your spot.

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5 Takeaways from a Sales Management Training

SBI Growth

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success.

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7 Tips to Skyrocket Performance In Small Sales Teams

Sales and Marketing Management

Small sales teams can perform incredibly well if you get the right balance of skills, motivation, and resources. A sales skills assessment will enable you to do that and provide structure for your future training, recruiting, or redistribution plans. Train to the skills gap. Training isn’t a one-size-fits-all solution.

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It’s a great time to start upgrading your clients

Sales 2.0

Enterprise companies have cash reserves and can weather this storm by reallocating resources. Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. If you look around, you will see smaller companies are the ones doing everything they can just to make payroll.