16 Sales Collateral Your Team Needs (With Examples)
LevelJump
DECEMBER 15, 2020
Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.
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LevelJump
DECEMBER 15, 2020
Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.
Janek Performance Group
MARCH 8, 2024
Sales training is one of the most significant investments an organization can make in their sales team. In fact, research cited by taskdrive.com shows sales training has an average return on investment of 353 percent. In 2023, on average, Janek clients realized a 1188 percent return on their training investment.
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Highspot
JANUARY 4, 2024
Achieving revenue targets can be tricky, and it’s tempting to overlook training. A sales training strategy is your blueprint to equip sales teams with the necessary skills and knowledge to excel. Get practical advice for developing an effective, modern sales training strategy.
Mindtickle
AUGUST 28, 2023
With those unique circumstances in mind, the importance of effective sales training cannot be overstated. In this blog post, we’ll outline the unique challenges faced in pharmaceutical sales training and provide practical solutions. What are some challenges in pharmaceutical sales training?
Allego
JULY 9, 2020
Traditional training and sales enablement approaches won’t solve this challenge. Today, a key factor for success is sales enablement technology that allows teams to train, coach, and collaborate virtually. Here are eight essential elements of a virtual training program that will help your organization succeed.
Highspot
APRIL 17, 2020
Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.
SBI Growth
AUGUST 28, 2013
I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success. Gamify the training.
Allego
MAY 24, 2023
This article originally appeared on Training Industry. Effective new hire training is critical to business success. These standardized structures often involve giving out handbooks and orientation on company policies, employee expectations and technology training. Store all training content in one place.
Allego
JANUARY 28, 2020
2020 is here and the new decade promises opportunity, growth, and innovation in the training technology ecosystem. Successful companies are integrating training—once a siloed function—into all aspects of their business. Training technology will be the enabler of this new approach. The Future is Now.
Showpad
JUNE 15, 2020
Sales training programs offer your reps the opportunity to develop their sales skills and connect with customers more meaningfully — when set up and executed properly. In this blog post, we’ll discuss why you need formal sales training and how to guarantee its success. . Components of a successful sales training program.
Sales and Marketing Management
NOVEMBER 17, 2019
A sales skills assessment will enable you to do that and provide structure for your future training, recruiting, or redistribution plans. Train to the skills gap. Following a skills assessment, you need to address training. Training isn’t a one-size-fits-all solution. Review your sales collateral.
Sales 2.0
APRIL 23, 2020
Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. A shock to the system like this crisis is often what it takes for people to make big changes. Adapting your products/services to the specialized needs of large accounts. Managing your pipeline to the longer decision-making timelines of large accounts.
Allego
NOVEMBER 11, 2021
You can activate sales collateral with messaging, talk tracks, and win stories in an engaging video format to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors. Activate Content. You can curate, repurpose, and share this content. Harvest In-Field Intel. Go Virtual.
Sales Hacker
DECEMBER 14, 2022
Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Motivations.
Sales Hacker
AUGUST 12, 2021
Essential collateral: buyer personas, deal milestone timelines. To ensure the right people are involved in the conversation at the correct times, you need to provide your employees with the right materials, training, and guidance. Essential collateral: plays or scripts with qualifying questions that round out the buying team.
Showpad
DECEMBER 11, 2020
As a sales manager, it’s important to recognize that you have a better chance of slowly but steadily building a talented sales team with the help of a strong sales training platform than you do of hitting home runs on every hire and creating an elite group out of sheer luck. It must support your sales training program.
Highspot
JANUARY 18, 2024
For example, with the Content Scorecard in Highspot, you can see which assets are getting used and influencing business results, allowing you to keep the most impactful content, update outdated materials, and retire ineffective sales collateral.
DocSend
MAY 17, 2022
At a high-level, a sales enablement tool can do two things: help teach your sales team how to sell and enable their ability to sell by providing training, documents, and guidance. Tools like these are most effective when the sales process doesn’t vary much and reps simply need a place to keep all selling collateral up-to-date and organized.
Allego
AUGUST 24, 2021
Sales enablement is an emerging function that serves as the glue to unite previously siloed activities including sales content management, onboarding and training, product launches, coaching, and virtual selling. 2 Seller Training. 5 Transformative Sales Enablement Priorities. 1 Sales Content Management.
Sales 2.0
MARCH 1, 2023
Tools without training hinder growth As mentioned by one of the previous interviewees in this series, training your sales team on the usage of new tools is critical, and frequently inadequate or missing completely. If you give people a lot of great tools but then let them go run free, without being trained on them.
Allego
JANUARY 24, 2023
Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. Deliver Just-in-Time Sales Learning and Training The skill level of your sales reps also plays a key role in increasing their productivity.
Allego
JULY 31, 2023
They need access to multiple things related to their job, such as how to use sales tools, sales collateral, product information, presentation decks, HR documents, and training materials. Buyers receive outdated sales collateral. People need continual training for the life of the platform, Forrester said.
Allego
SEPTEMBER 17, 2020
The right technology solution enables sellers to do personalized outreach, record videos, manage content, and share collateral and videos with prospects. Content creation can be an obstacle for rep success unless they’re empowered to create and curate just-in-time content alongside formal marketing and product collateral. Learn More.
Mindtickle
NOVEMBER 14, 2023
Within Mindtickle’s platform, training programs, modules, marketing collateral, assets, calls, reports, and analytics all produce vast amounts of data. Sometimes, finding exactly what you are looking for with a keyword-based search algorithm amidst thousands of training, collateral, and calls can be limiting.
Allego
APRIL 21, 2020
The speed of change raised the bar for training and ongoing productivity. Yet in-person training and face-to-face communications are two things we cannot do right now. Fortunately, there are proven tactics to transform a traditional meeting or training session into a virtual one. What are you hearing from training managers?
Allego
JANUARY 18, 2024
Sales enablement managers are involved in new hire onboarding , sales training , sales content management , and implementing cutting-edge tools and software. Whether it’s creating compelling sales training materials, streamlining scheduling, or implementing new software, these GPTs can help transform how sales enablement managers work.
DiscoverOrg Sales
DECEMBER 4, 2017
Additionally, sales spends too much time on non-selling activities, which may include searching for relevant content, or even creating sales collateral themselves. Training, training, training. In particular, focus on areas of training and coaching if you are looking to improve sales performance.
Janek Performance Group
JULY 19, 2023
Marketing collateral is fine for generating interest and highlighting the benefits of the product or service. This leads to the content being forgotten in the content library with all the other disregarded marketing collateral. Provide training and ongoing support to help them get up to speed and feel confident using the latest tools.
Pipeliner
MARCH 17, 2023
It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. By providing the sales team with marketing collateral and content that is relevant and useful, the sales team can effectively communicate the value of the company’s products or services to potential customers.
Mindtickle
APRIL 7, 2023
This includes activities such as providing sales training and coaching, developing sales collateral and tools, and ensuring that sales teams have access to the right information and resources to close deals. Revenue enablement, on the other hand, encompasses a broader range of activities that go beyond just supporting sales teams.
Allego
DECEMBER 11, 2020
You can activate sales collateral with messaging, talk tracks, and win stories to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors. #2 Use a mobile platform so that formal sales collateral and informal learning is available from anywhere at any time.
Allego
DECEMBER 20, 2018
Here are two pretty important facts about B2B sales: You need to train your new reps to enable their success, and training isn’t over when your new reps start selling. . Includes reinforcement so that reps use their knowledge shortly after being trained. Learning doesn’t finish when a rep finishes training.
Highspot
DECEMBER 19, 2023
To amplify its impact, many companies integrate the playbook into a collaborative sales training platform that allows SDRs to easily access the playbook’s resources, engage in interactive learning modules, and apply the acquired knowledge in practical scenarios. Furthermore, the playbook aligns sales activities with broader business goals.
Partners in Excellence
FEBRUARY 28, 2024
My parents paid me the tuition fee for learning, in my spare time, in a private institute for extra-occupational training, how to program a IBM 360-20 mainframe. My superiors considered it as a sales role and sent me to a sales training provided by an external sales trainer. on the topics of Computer Science.
SBI Growth
FEBRUARY 24, 2014
He mentioned the obstacles he faces in creating compelling sales training for new products. One of his biggest hurdles was the lack of alignment between training and marketing. The Sales Enablement leader can bridge the gap between sales training and marketing. And improve your ability to train salespeople on new products.
Highspot
FEBRUARY 29, 2024
Content Marketing and Communications Specialist Responsibilities: Creates compelling content for marketing materials, sales collateral, and communication channels. Sales reps should receive regular training and coaching on the products they are selling, the messaging being communicated, and the sales strategies being used.
Hubspot Sales
OCTOBER 4, 2019
My sales team has robust training resources available that help sales reps improve their skills. Strongly Disagree ; my sales organization doesn’t have sales-specific training available to reps. Disagree ; my sales organization recognizes a need for sales rep training, but doesn’t yet have structured offerings.
Highspot
JANUARY 22, 2024
Sales Enablement: Provide sales teams with the necessary tools, resources, and training to effectively sell your product. Here’s a detailed look at the role of sales enablement in a GTM strategy: Product Knowledge and Training Sales enablement plays a vital role in fostering product knowledge within a sales team.
Highspot
JANUARY 22, 2024
Sales Enablement: Provide sales teams with the necessary tools, resources, and training to effectively sell your product. Here’s a detailed look at the role of sales enablement in a GTM strategy: Product Knowledge and Training Sales enablement plays a vital role in fostering product knowledge within a sales team.
Mindtickle
JULY 10, 2020
Field requirements for collateral. Field reps need different content and collateral at each stage of the sales cycle. Sales enablement and marketing can empower customer-facing reps to do so by sharing content and collateral that aligns the entire team on messaging and processes.
Mindtickle
OCTOBER 18, 2023
Save time and reduce friction when trying to find training, content, and calls in Mindtickle with smart search results using Copilot, eliminating the need for an exact keyword match. Reinforce those sales methodologies at scale to ensure your teams are executing deals consistently.
Allego
JULY 26, 2022
Internet access, email, and online training were limited to desktop computers. For that time, learning management system (LMS) software was ideal for enterprise learning and development, including sales training. They don’t want to have to sit through long training sessions. Field Reinforcement. Sellers want to sell.
Highspot
JANUARY 28, 2024
This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?
criteria for success
MAY 4, 2022
The more specific your team gets, the more marketing can target your collateral, including blogs. For example: “We worked with a company similar to yours, where their problem was not getting enough ROI on sales training. They also recognized a 400% return on the investment they made in the sales training program.”. Download Now.
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