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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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Why is Sales Collateral and How Does it Help Reps Close More Deals?

Mindtickle

The right sales collateral is essential. In this post, we’ll explore what sales collateral is, why it’s important, and what the different types are. What is sales collateral and why is it important? First things first: what is sales collateral? First things first: what is sales collateral? But why is it important?

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3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

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5 Takeaways from a Sales Management Training

SBI Growth

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success. Gamify the training.

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How to Align Your Sales Collateral with the Modern Buyer’s Journey

Highspot

The best sellers use tailored sales collateral — materials developed by their business to support the sales process — to engage prospects at the right time with the right information to close deals faster. Today’s most effective collateral bears little resemblance to the jargon-heavy brochures of years past.

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Sales Tech Game Changers: How to Convert Prospects Into Customers Faster

SBI

Sales teams that integrate Cirrus into their workflow see faster conversion of prospects into customers. Accelerate Direct Engagement With Prospects: Schedule and confirm meetings with just an email. Day ~15: User training sessions. Sales organizations are sophisticated consumers of operational tech.

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The Definitive Prospecting Guide for Sales Management to Grow Pipeline

Vengreso

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

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