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10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Gen X, Y or Boomer?

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Sales Incentive Program Management as a Profit Center for CFO’s of Large Channel Members and Distributors

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance For most large resellers or distributors, sales incentive programs for internal sales teams get little attention from top financial executives inside their organizations. Each vendor runs their own program and strategy, often with zero visibility to reseller executives. Reseller Benefit: $0.

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Maximizing Motivation: Why Well-Intentioned Incentive Programs Don’t Work and How to Improve Them

Sales and Marketing Management

While on the surface, this incentive strategy had some validity, the results were not what the company predicted, or wanted. Second, many of these performers were married and the idea of travel, even incentive travel, meant their families would be on their own for a few days. Bob Nelson is president of Nelson Motivation Inc. ,

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Price Bundling Strategy, Explained

Hubspot Sales

The Microsoft Office Suite and two reduced-price white chocolate macadamia cookies with the purchase of a six-inch Spicy Italian sub at Subway represent two sets of products priced by a strategy known as price bundling. A bundle pricing strategy will typically fall into one of two buckets — pure price bundling or mixed price bundling.

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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user. Georgia-based Incentive Team works primarily with home goods manufacturers who sell through channel partners. Selling is positioning a product so it resonates with the consumer walking through the door.

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). That’s a win-win.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Also, redefine your value proposition and adapt your sales strategy to the current B2B landscape. Reinforce channel support. Enablement must look, feel and perform differently.