article thumbnail

Incentive Compensation: What It Is & How to Structure a Plan

Hubspot Sales

Incentives are natural motivators — and sometimes, some "natural motivation" is exactly what your salespeople need to perform to the best of their abilities. That's why several companies leverage something known as incentive compensation : the practice of offering financial rewards for professional excellence. Annual Incentives.

article thumbnail

The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Defining the unexpected reward.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Lead Stages: Definition and Development

Apptivo

As potential customers progress towards purchasing a product or service, they go through different stages, each with its own unique characteristics. First, comes the “Awareness” stage, where customers become mindful of the product or service and explore their options. Let us now delve deeper into every stage.

article thumbnail

The Definitive Guide to B2B Employee Engagement and Brand Awareness

Zoominfo

Internal incentives create strong brand ambassadors: after all, these employees are going above and beyond their job responsibilities to further the goals of the company. Every interaction between employees and potential customers has an impact on the way your brand is perceived. Reward employees who act as brand ambassadors.

B2B 157
article thumbnail

5 Ways to Build Up Customer Loyalty

Zoominfo

Why does a customer remain loyal to a particular brand? Businesses have posed the question of how to build and strengthen customer loyalty throughout history. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace.

Loyalty 130
article thumbnail

7 proven ways to increase customer engagement (and sales, too)

SalesLoft

In the age of social media, it’s not hard to picture what an engaged customer looks like. They’ve built a passionate base of engaged customers who’ll talk your ear off, online and in real life, about every ‘exciting’ new thing. But first, let’s agree on a definition. What is customer engagement?

Scale 52
article thumbnail

Building a Winning Sales Organization Following an Acquisition

Sales and Marketing Management

When it comes to sales organizations specifically, those goals should include supporting and growing your customer base to increase revenue. This means having a clear definition of the role sales plays, the sales process, performance metrics and a definition of success. But that alone won’t cut it.

Hiring 284