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How to Reach Decision Makers Every Time

No More Cold Calling

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. Why It’s So Hard to Reach Decision Makers.

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Identifying Sales Prospects: Gatekeepers, Influencers, and Decision Makers

Hubspot Sales

And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. The gatekeeper is usually an executive assistant or associate to the decision maker.

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Podcast 128: Decision Makers & Champions with Geoff Surkamer

John Barrows

Decision makers and champions are parts of a salesperson’s everyday life. We’re constantly reaching out to talk to decision makers or champions that can help us land that next deal and solve that problem or pain for a customer or client. But how do you spot genuine decision makers and champions?

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PowerMinute: How to Establish a Meaningful Lead Definition

Pointclear

One must also understand that today’s lower level contacts are doing the majority of the legwork of researching possible solutions because higher level decision makers don''t have time. Watch today''s PowerMinute to learn how to establish a meaningful lead definition that matches today’s buy cycle.

Lead Rank 230
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How to Get Past the Gatekeeper [A Guide to Getting Contact with Decision Makers]

LeadFuze

Reaching an important decision maker directly is always a challenge. If you have approach the decision maker directly, and you’ve been sidelined by the gatekeeper — that avenue of contact won’t work. The gatekeeper’s job isn’t to stop everyone getting to the decision maker. These are the Gatekeepers.

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Market Intelligence Data: The Definitive Guide

Zoominfo

If your business’s key decision-makers aren’t on board, market intelligence will never be a business priority. Secure Executive Buy-In Market intelligence is not a simple tactic that your business can implement on a whim. Prioritize Data Quality Market intelligence involves collecting and processing a large amount of data.

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How to Establish a Meaningful Lead Definition

Pointclear

Watch this brief video to learn how to establish a lead definition. Are we marketing to IT decision makers in the F100? Frequently, the definition of a lead is not shared by marketing and sales (or even within marketing or sales). Is a good lead only one where a decision will be made in the next quarter?