Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

BuzzBoard

OCTOBER 12, 2023

The global software buying state is a dynamic amalgamation of subscription-based models, cloud-native applications, AI-driven solutions, enhanced user experiences, robust security measures, and a growing emphasis on sustainability. So where exactly SaaS companies are lacking visibility? And what are B2SMB buyers really looking for?

Software 52

Software Software Trends Vendor 52

Emissary

DECEMBER 20, 2022

The global cyber security market is expected to come in at $173.5 With a market growing this fast, your sales team has wide open opportunity for significant growth. Their insights shed light on what makes the market challenging for sales and how to sell cyber security technology successfully. . . through software tools?

Industry 52

Industry Decision Maker How To Vendor 52

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. Why are we jumping into these other markets with such fervor?

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Decision makers are often only interested in sellers that know exactly who they are and what they want. Yet the people who actually might be interested in buying your product or service also play a big role in your target market.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. ZoomInfo vs. Alternative Let’s take two sales teams: Company A uses ZoomInfo Company B uses basic contact-scraping software Each company has a team of 10 sales reps working eight hours per day.

Hiring 130

Hiring Sales Qualified Lead Software Software 130

eGrabber

SEPTEMBER 18, 2023

In this blog post, we’ll explore what corporate email addresses are, why they’re super important for businesses, the old-school ways of finding corporate email addresses for decision makers, the challenges involved in finding them, and how tools can make the process quick and efficient.

Decision Maker 59

Decision Maker Ideal Customer Profile GoldMine LinkedIn 59

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. With more access to user reviews, analyst opinion, and industry research, decision makers are more informed than ever while navigating what is now known as the “ buyer’s journey.”

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Lessonly

JANUARY 10, 2022

The Basic Sales Enablement Software Questions . What is sales enablement software anyway?” . Because the world of sales enablement training is still in its youth, some people are unfamiliar with what enablement software does and how it can save them thousands of hours in the long run. It’s time to get to the nitty gritty. .

Decision Maker 26

Decision Maker Sales Enablement Software Software 26

Zoominfo

MARCH 1, 2022

Staying ahead of personnel moves is a critical competitive advantage in every industry and economic sector, with 44% of workers in a recent survey saying they plan to look for a new employer in the next year. Tracker is integrated seamlessly into ZoomInfo’s SalesOS software. How Can Tracker Help Me? Who is Tracker For? Change happens.

Prospecting 100

Prospecting Decision Maker Hiring ACT 100

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. What is Sales Intelligence?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Target users.

Campaigns 142

Campaigns Marketing Social Media How To 142

Emissary

APRIL 6, 2022

Companies with solutions for cyber security in the insurance industry have plenty of opportunity ahead, whether your brand is well-established in the vertical or ready to expand. Pinpoint the Challenges of Cybersecurity in the Insurance Industry. Align Sales and Marketing Actions with the Account’s Purchasing Process.

Insurance 52

Insurance Insurance Industry Decision Maker 52

Hubspot Sales

OCTOBER 5, 2021

Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. someone in their sphere/market, or someone who works for a bigger brand name). only to get stopped by a gatekeeper. Name-drop a connection.

Gatekeeper 132

Gatekeeper Decision Maker How To Cold Calling 132

Pipeline

APRIL 1, 2024

This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. The best way here is to opt for reliable logistics CRM software with lead management features. Assess customer data and market trends to lay down the attributes of your ideal customer.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Decision-makers are often only interested in sellers that know exactly who they are and what they want. Yet the people who actually might be interested in buying your product or service also play a big role in your target market.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Xactly

AUGUST 13, 2018

Sales territory mapping software offers more benefits than sales managers may realize. The perspective you get from territory mapping software gives way to previously unseen patterns and insights that just don’t populate through spreadsheets alone. Do You Need Territory Mapping Software? Take Assessment. The answer?

Territories 70

Territories Software Software Benefit 70

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

eGrabber

SEPTEMBER 18, 2023

In this blog post, we’ll explore what corporate email addresses are, why they’re super important for businesses, the old-school ways of finding corporate email addresses for decision makers, the challenges involved in finding them, and how tools can make the process quick and efficient.

Decision Maker 40

Decision Maker Ideal Customer Profile GoldMine LinkedIn 40

Emissary

JANUARY 31, 2023

According to Gartner research, buyers facing moderate to high environmental uncertainty are 30% less likely to complete a purchase. But you can still conquer a slow market by taking a strategic approach to grow existing accounts. So you need understand how execs buy enterprise software in this environment.

Account 96

Account Decision Maker Face-to-face How To 96

BuzzBoard

NOVEMBER 8, 2023

Additionally, B2B transactions can involve the exchange of services, such as a marketing agency providing advertising services to a software company. These are companies that have a limited number of employees and operate within a defined market segment.

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

SalesLoft

NOVEMBER 14, 2023

You can: Find contact information, employment history, and industry events. Interact with decision-makers and thought leaders in your industry. Get started by following potential customers and industry leaders. Leveraging software integrations can help you scale your efforts here.

Pipeline 52

Pipeline Decision Maker Top of Funnel Sales Qualified Lead 52

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Pro Tip: Create a list using the primary industry audience of the trade show within a 50-mile radius. Does your team actually do that?

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Zoominfo

JANUARY 23, 2021

Yet, it’s also a challenging task for many salespeople — from hunting down contact information to getting a decision-maker on the phone. The key to a great sale is to identify your decision makers – learn how data can help. Let’s say the rep pitches a new prospect — a marketing director.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

MARCH 5, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segment 100

Segment Account Based Marketing Lead Rank Lead Scoring 100

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

SalesLoft

FEBRUARY 9, 2024

Segment your SMB customers By industry. This is especially true given the fact many SMBs are businesses-of-one, so it can be difficult to reach the sole decision maker. This shouldn’t feel like marketing automation, it should feel like a personal touch. Be ready to change with it. By potential value. By geography.

Enterprise 52

Enterprise Enterprise Lead Rank Revenue 52

Highspot

JANUARY 18, 2024

In this article, we’ll guide you through the SNAP essentials using industry scenarios, determining fit for your business, and offering a handy buyer’s matrix to pinpoint your ideal buyer. Even the most straightforward decisions become daunting for even the best decision-makers. What Is SNAP Selling?

Ideal Customer Profile 52

Ideal Customer Profile Real Estate Customer Decision Maker 52

Sales Hacker

APRIL 20, 2020

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Why Account-Based Marketing Is the Right Response. The same trend continues for conversion rates, too.

Account Based Marketing 82

Account Based Marketing Webinar Metrics Strategy Marketing 82

Zoominfo

OCTOBER 2, 2018

It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. Data normalization.

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

Janek Performance Group

FEBRUARY 7, 2023

The Innovators Dilemma Clayton Christiansen, the author of Innovators Dilemma and a Harvard Business School professor, says disruptive innovations can change the competitive dynamics of an industry. Xerox had a strong research and development team, but it could not effectively bring its innovations to market.

Decision Maker 62

Decision Maker Scale Lead Rank Transportation 62

eGrabber

FEBRUARY 19, 2024

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. It’s the starting point for any sales or marketing campaign, providing a targeted list of leads to reach. What industry are they in? Are they decision makers? Let’s dive in. What is a Prospecting List?

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Trade Show How To 59