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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

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The CRM Playbook for Manufacturing Enterprises

SugarCRM

As a learning lesson of our ample collaboration with such enterprises, we have insights into the niche that might help companies in such verticals better implement CRM tools, which is why we put together this CRM playbook. This dynamic, above all, can be translated into a partnership between two (or more) enterprises.

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Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement. Can you push the data from your chat system to your existing workflows in your MAP/CRM? Systems that talk to each other, work better together.

Lead Rank 130
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Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement Section 2: Pricing Models Your budget is a key factor that can affect which chat platform you choose.

Lead Rank 130
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6 Steps to Improve Your Go-To-Market Maturity

Sales and Marketing Management

Does it depend on scalable operational processes and systems? Many are struggling with disconnected systems, siloed data, and limited visibility between teams. These companies are leveraging account-based strategies, driving enterprise-wide alignment and use data science as a weapon. Knowing your target market is key.

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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Jim spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. We help enterprise sales & service teams conquer their day.

Siebel 59
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How To Climb The Product Marketing Career Ladder Faster

Product Management University

Think Outside The Box and Try Something Different In my first product marketing job, our company had a system extensions group. They custom developed one-off modules on a contract basis for customers that needed functionality not yet in demand by the broader market. Promo codes weren’t a thing yet.