How to Bridge the Content Chasm Between Sales and Marketing
Sales Hacker
OCTOBER 20, 2023
Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? As Sam McKenna , Founder of #samsales , expresses: “while the marketing content is vital, what’s an important pair to that is how the seller presents it.
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