Product Management University

NOVEMBER 2, 2017

We also examine product usability and its impact on revenue, plus sales demo tips. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. Product Usability & Its Impact on Revenue. Enjoy our October/November issue !

Buyer 80

Buyer Revenue B2B Training 80

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

Allego

JUNE 21, 2023

But there’s also concern because sales, enablement, and marketing teams face serious challenges that impact their ability to attract and win over buyers. This is where modern revenue enablement comes in, he said. Grouped into three key revenue enablement areas, they paint a picture of the challenges revenue enablement teams face.

Revenue 118

Revenue SalesForce Hiring Face-to-face 118

DiscoverOrg Sales

MAY 18, 2016

Sales people have been giving tech demos for a long time. Top of the funnel metrics require that SDRs book discovery calls and schedule demos, yet the value of those interactions can be difficult to quantify. Pre-demo discovery that leads to a white-glove trial. Top sales teams execute and quantify discovery data before a demo.

Ideal Customer Profile 133

Ideal Customer Profile PipelineDeals Top of Funnel Buyer Persona 133

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

OCTOBER 13, 2021

. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). What do we mean by “direct mail marketing”? It’s important to optimize gift value.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. In case you missed it, our performance-based approach results in nearly 60% of our revenue. 250+ inbound demos booked 225+ opportunities created. That comes from the 175+ outbound-sourced demos we book every day. That doesn’t just happen overnight.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

Chorus.ai

APRIL 11, 2022

Today, Sutton is the vice president of revenue operations at ZoomInfo. And while he probably won’t need to put on a hard hat anytime soon, overseeing sales and marketing operations for a B2B software provider has offered plenty of opportunities to use the same skills that helped him in manufacturing. Request a demo.

Cost per Acquisition 117

Cost per Acquisition Revenue Cost per Lead Lead Rank 117

InsightSquared

OCTOBER 2, 2020

Why Revenue Intelligence? Everything you thought you knew about managing your revenue operations was stamped with a giant question mark. In-person demos were canceled indefinitely. From Dashboards to an Integrated, 6-in-1 Revenue Intelligence Platform. Do you need better field enablement for demos? .

Revenue 100

Revenue Ideal Customer Profile Forecasting Analytics 100

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 102

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 102

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Chorus.ai

MARCH 28, 2022

Chorus has been named a “Strong Performer” by Forrester Research and one of the top 14 vendors in The Forrester Wave™: Revenue Operations & Intelligence Q1 2022 report. To stand apart, revenue organizations need to quickly and efficiently turn mountains of data into actionable insights that will drive engagement.

Report 118

Report Revenue Lead Rank Lead Scoring 118

Hubspot Sales

MARCH 11, 2024

Each Monday, I drop a five-minute video into our company-wide Slack channel to highlight key wins across the revenue team. or our marketing team “Would you please record a demo of an upcoming feature?”. My first week at Loom, I started a tradition called “Monday Musings.” We celebrate notable pipeline updates and key new logos.

Quota 109

Quota Video Revenue Call-back 109

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Analysis 130

Analysis Marketing Vendor How To 130

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Mindtickle

AUGUST 21, 2023

Revenue enablement professionals play a pivotal role in driving growth and success for organizations. Generative AI has the potential to revolutionize revenue enablement, offering innovative ways to enhance training, content creation, customer interactions, and data analysis.

Revenue 52

Revenue Webinar Metrics Pivotal Trends 52

Sales Hacker

SEPTEMBER 18, 2020

Revenue Operations is at the forefront of a paradigm shift — to view the buyer’s journey as a seamless thread across multiple people, systems, and value propositions. This involves driving more new logo and renewal revenue, lowering customer acquisition cost, and increasing forecasting predictability. Simple right? Execute FAST.

Engineering 121

Engineering Revenue Lead Rank Hiring 121

Mindtickle

AUGUST 22, 2023

Mindtickle has released a suite of generative AI features across its revenue productivity platform to help everyone in the revenue organization. Generating revenue doesn’t fall on one department, it’s a critical responsibility across go-to-market teams including sellers, enablement, customer success, operations, and management.

Revenue 52

Revenue Meeting Scale Collateral 52

Allego

JUNE 6, 2023

If there’s one revenue enablement event you go to this year, make it Allego’s S3. Sales, enablement, and marketing leaders flock to Allego’s S3 each year to share stories, connect, and learn how to elevate their enablement and ultimately grow their business. will take the stage for a keynote session like you’ve never seen before.

Revenue 62

Revenue Networking Distribution Scale 62

Mindtickle

MARCH 14, 2024

At this year’s Sales Enablement Summit in Austin, Stephanie Massey, Senior Sales Enablement Manager at Alkami Technology, joined Teri Long, VP of Revenue Enablement at Mindtickle, to discuss how Alkami has leveraged Digital Sales Rooms from Mindtickle to deliver personalized, engaging experiences that enable sellers to close more deals.

Revenue 52

Revenue Sales Cycle B2B Decision Maker 52

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.

Marketing 59

Marketing Segment Face-to-face Lead Rank 59

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Marketing 59

Marketing How To Segment Scale 59

Mereo

JUNE 29, 2023

Content marketing is an important strategy but can be challenging to master. On top of this, content marketing is notorious for consuming valuable resources. In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. What resources does your organization offer to aid these pains?

Top of Funnel 36

Top of Funnel Revenue Case Study Marketing 36

Mindtickle

NOVEMBER 7, 2023

In fact, sales intelligence tools are a great way to increase revenue and give your teams the information they need to thrive. You’ll need to take these important steps: Monitor market trends and intelligence Use real-time data to learn what your potential customers want, why they want it, and when. Here’s everything you need to know.

Revenue 59

Revenue Forecasting Sales Forecasts Lead Rank 59

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Speed to Lead.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). It’s not a race — the revenue team isn’t competing to figure it out first. The entire revenue team is working to determine if this is a good fit. Instead, it’s a chase.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

SalesLoft

JANUARY 16, 2024

But the reality for most go-to-market teams is that only about a third of that is spent engaging customers and prospects. You can get to trust faster if you can codify your organization’s best practices and put them into a revenue workflow platform that all of your sellers can engage with and use every day.

Revenue 52

Revenue Lead Rank Scale Buyer 52

eGrabber

FEBRUARY 21, 2021

But, with the concept of High Probability Prospecting being new to the marketers, building a highly focused list doesn’t sound to be easy. Who should I target is a constant question that each marketer gets on a daily basis. High Probability Prospecting is a marketing approach that’s based on real results. Subscribe to.

Sales Qualified Lead 64

Sales Qualified Lead Decision Maker Demographics LinkedIn 64

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Mindtickle

APRIL 7, 2023

What is revenue enablement? Revenue enablement is the next iteration or V2 of sales enablement. It’s the idea that all revenue-generating teams at an organization — not just sales — are empowered with the same tools and data. Revenue enablement vs. sales enablement: How are they different?

Revenue 52

Revenue Face-to-face Collateral Lead Rank 52