Remove Discount Remove Guarantee Remove Incentives Remove Marketing
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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

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For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. times higher ($25M).

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8 Ways To Improve Your Marketing Communication

Pipeliner

Even if your company provides the best services in the world, they will go unnoticed without proper marketing. It is how you market the product that makes it stand out from the other goods on the market. With this being said, no doubt building a successful marketing campaign requires effective communication.

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How to get referrals and testimonials from satisfied small business clients?

BuzzBoard

Strategies for Obtaining Referrals and Testimonials from Satisfied Small Business Clients The success of digital marketing agencies largely depends on their ability to attract and retain small, local businesses. Another effective strategy is offering incentives.

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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

These prospects are in the market for your products or services, but they don’t have a concrete timeframe for their decision. Guarantee: we guarantee you’ll receive [outcome], or we’ll give you double your money back Warranty: our hard drives are backed by an unprecedented 5-year guarantee. Here’s how you use these items.

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CRM and Point of Sale (POS): How do they empower small businesses?

Apptivo

It also aids in marketing efforts. For instance, if a customer named Alex often buys a particular type of coffee from the shop, the CRM system helps the owner remember to inform Alex about special discounts on that coffee. With each purchase, customers can receive incentives or points, which the CRM can track.

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Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

To attract and enable partners, tech firms are investing more towards channel Incentives, now one of the largest marketing expenditures, with the typical technology provider allocating 3% to 5% of revenue to indirect channel incentives (Accenture). The obvious, is that your partners aren’t dedicated just to you.