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500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre

Hubspot Sales

It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. Dan told us that he had recently purchased 500 hams to distribute across the greater Phoenix, Arizona area on Christmas day — which was only five days away. Everybody laughed — except for Dan.

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The Ins & Outs of Lead Distributions [+5 of the Best Tools for It]

Hubspot Sales

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

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3 Examples of Creative B2B Marketing Initiatives

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So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

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How to Win More Sales With An Optimized Distribution Strategy

Hubspot Sales

To survive in a competitive market, brands must be agile. It’s in delivering that third element that distribution strategy comes in. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is. What is a Distribution Strategy?

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9 Data-Driven Ways to Use Generative AI for Marketing

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Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

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How to Distribute Equity for Your Startup

Hubspot Sales

But let’s be honest, distributing equity in a startup isn’t an intuitive process. How to Distribute Equity in a Startup. However, if you have a co-founder or co-founders, determining how equity should be distributed among all founders is an important decision that should not be taken likely. Not too shabby.

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3 Examples of Creative B2B Marketing Initiatives

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So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

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