The Sales Readiness Blog

MAY 3, 2023

Sales success requires salespeople to have both selling skills and a sales methodology. Selling skills are crucial for effective sales conversations, while a sales methodology provides a structured approach to the sales process. Sales leaders must balance these two approaches to help their team close deals and increase revenue. Dive in to learn more about the differences between these approaches and how to balance them for revenue growth.

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Sales Methodology Selling Skills Revenue Sales 104

Sales and Marketing Management

MAY 3, 2023

Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter. The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management.

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Benefit Tools Marketing Sales 293

SBI Growth

MAY 3, 2023

ACME sought to improve its sales productivity and create value in its ever-growing organization. To accomplish this goal, they implemented a talent assessment to understand their teams' performance better. Through the process, they uncovered how to improve sales productivity and the potential of a sales restructuring that could exponentially increase revenue growth in the next three years.

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Quota Revenue Coaching Sales 156

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Fortunately, there are several ways to secure free advertising and promote your business without breaking the bank.

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Advertising Advertising Social Media How To 144

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

Nutshell

MAY 3, 2023

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. Theoretically, a custom CRM would include all the features your organization needs, none that you don’t, and would be tailored to your specific business in everything from the in-product terminology to workflows reflecting how your team sells.

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CRM Customer Outsourcing Services Lead Rank 127

Adaptive Business Services

MAY 3, 2023

Full disclosure. I’ve never been much of a big data guy. Nor have I ever required extensive reporting from my salespeople. I never spent my time building, crunching, and analyzing spreadsheets. The only numbers that I was ever interested in were … How much is in my/our pipeline? What are my/our sales for the month? What was my/our closing ratio? How much money do I have in my bank accounts?

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CRM Banking Maximizer Data 122

RAIN Group

MAY 3, 2023

Have you met Morgan? A terrific sales rep. Except recently, Morgan has slipped out of the top tier of the leaderboard and I think I know why: she struggles to adapt to the new selling environment.

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Sales 123

SocialSellinator

MAY 3, 2023

Welcome, fellow digital marketing enthusiast! If you're like me, you're always on the lookout for the most effective ways to reach your target audience and achieve your B2B marketing goals. In this article, we will explore two popular social media platforms that have been the talk of the town regarding B2B advertising - LinkedIn Ads and Facebook Ads.

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Facebook LinkedIn B2B Social Media 117

Partners in Excellence

MAY 3, 2023

We, our customers, colleagues, managers are time poor! In reality, we will always be that way, we will have more demands on our time than we have time to commit. For years, I’ve been lobbying for a 30 hour day or a 9 day workweek, somehow thinking things would be better if we just had more time. But, as much as I argue for these changes, they seem unlikely to be accepted.

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Proposal Travel Tools Up-Sell 87

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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

Sales

SocialSellinator

MAY 3, 2023

Real estate digital marketing is an essential part of success for real estate agents. Real estate marketing has become integral for agents and brokers to thrive in a highly competitive industry. As technology advances and buyers rely more heavily on online resources, it's essential to develop a comprehensive digital strategy that helps you stand out from the competition and connect with potential clients.

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Real Estate Marketing Competition Resources 97

Sales Gravy

MAY 3, 2023

Leading In A Changing Sales Landscape On this episode of the Sales Gravy Podcast, Jeb Blount (Sales Gravy CEO and author of Sales EQ) and Graham Hooper (CEO of Ellison Technologies) discuss the keys to leading your sales team in uncertain times. You'll learn how to succeed in volatile economic times by effectively handling decision deferment objections and conducting thorough research during the discovery phase of the sales process.

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Leads Marketing Qualified Lead Real Estate Distribution 88

SocialSellinator

MAY 3, 2023

Email marketing is a powerful tool for businesses to reach their target audience and achieve their marketing goals. But how do you know if your email marketing campaigns are effective? This is where A/B testing comes in.

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Email Marketing Campaigns Marketing Tools 95

Selling Energy

MAY 3, 2023

To become a sales professional, you must first realize that: Energy-related products, services and programs all require effective selling. Professional sales skills make you more successful at advancing any energy initiative, regardless of your role in the process. You need to think of yourself as a sales professional even if your job title does not include the word “sales.

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Energy Relationals Sales Marketing 70

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Sales Hacker

MAY 3, 2023

Sales leaders play a critical role in a business’s success because they are responsible for driving revenue growth and developing and executing sales strategies. And some of the benefits of being a sales leader are high earning potential, the ability to impact the bottom line, and the opportunity for career advancement, flexibility, and building and leading a team.

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Revenue Call-back Face-to-face Margin 70

Fill the Funnel

MAY 3, 2023

Top 10 Reasons to Create and Use Google Business Profile If you are in any type of business, making it easy for new or existing customers to find you, contact you, buy your products/services, or even get driving directions to your location then you really should create and develop a Google Business Profile. Here are […] The post Top 10 Reasons You Should Create and Use Google Business Profile appeared first on Fill the Funnel.

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Ideal Customer Profile Google Top of Funnel Funnel 62

Sales Hacker Training

MAY 3, 2023

What does it take to start or scale a successful, strategic sales enablement program ? In this guide, I’ll cover the four areas of focus that are essential to a program that drives real results: Scope and focus Sales enablement strategy Enablement execution Sales enablement governance Related: How to Design a High-Performing Sales Enablement Program 1.

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Sales Enablement Government Scale Face-to-face 52

SendBuzz

MAY 3, 2023

With the continuously evolving markets many new marketing landscapes like digital marketing have brought into the light various marketing strategies like SEO, paid search, social media and content marketing. These strategies are now used to achieve various marketing objectives. But, even if there are numerous channels and possibilities, not every business has the means to take advantage of them all, especially when it comes to lead creation.

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Campaigns Advertising Advertising Email Marketing 52

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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Data

Pipeliner

MAY 3, 2023

Are you struggling to navigate the ever-changing landscape of social media? In this podcast episode, two experts in the field, John Golden and Alex Rossman , share their insights on the state of social media today and offer valuable advice for businesses looking to make an impact online. One key takeaway from the conversation is the importance of video-first content.

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Social Media Media Opportunity Video 52

Sell Courses Online

MAY 3, 2023

If an email list is one of the most powerful marketing tools in your possession, then a lead magnet … 11 Lead Magnet Ideas for Coaches That Actually Work Read More →

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Coaching Leads Marketing Qualified Lead Tools 52

Pipeliner

MAY 3, 2023

In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM interviews Alex Rossman, President at Rossman Media, about the state of social media today. They discuss the impact of TikTok, the importance of video content, and the role of authenticity in branding. They also talk about the challenges and opportunities of social media, as well as the potential impact of AI on content creation.

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Social Media Media Opportunity Influencer 52

Close

MAY 3, 2023

Looking to level up your marketing department with CRM software? There are tons of options available—these are the best of the best in 2023.

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Marketing CRM Software Software 52

Advertiser: ZoomInfo

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

Sales Process

The Center for Sales Strategy

MAY 3, 2023

If 2021 saw everyone still reeling from the “year that shall not be named,” then 2022 seems to be one of continued adjustment. For example, it’s clear that “hybrid work” means different things to different people. Nearly half of sales managers (49%) view their desired hybrid schedule as a 50/50 split between in-office and work-from-home. In this new Media Sales Report , you’ll see that salespeople don’t feel the same way.

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Report Media Hiring Trends 101

Hubspot Sales

MAY 3, 2023

Qualification is a critical sales activity that ensures reps aren’t wasting their time on leads that will never buy. It's a useful (or even essential) exercise to conduct at the start of your sales process — but there are certain limits to it. Qualifying too much, too early can be counterintuitive. If you over-qualify up front, you might wind up narrowing your perspective to the point of missing viable opportunities and working on bad leads.

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Lead Rank Prospecting Sales Qualified Lead Lead Scoring 104