Apptivo

MAY 12, 2022

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

SBI Growth

NOVEMBER 27, 2012

60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. This is why there is such a push for compelling content marketing strategies these days. As the Sales Leader, you have high expectations for Marketing to deliver. From that following they can then find prospects.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

No More Cold Calling

JANUARY 30, 2014

A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: .

Eloqua 240

Eloqua Face-to-face Vendor Channels 240

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

Pointclear

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement. Connect and Amplify.

Oracle 223

Oracle Eloqua Social Media Twitter 223

The Pipeline

JULY 29, 2011

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008. January 2008.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

The ROI Guy

MAY 14, 2012

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

SalesLoft

NOVEMBER 18, 2012

Marketing has begun to make a major impact on sales B2B. There is no denying it…that huge gap between marketing and sales ( worthy of video humor ) is starting to narrow. This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend. Surprising data.

Loopfuse 52

Loopfuse B2B Leads Marketing Qualified Lead 52

Score More Sales

MARCH 25, 2014

Just four years ago, I had a different target market and was giving workshops around the U.S. It’s not about you, its about them, your customers and prospects. Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Their ideology is pervasive.

Software 187

Software Software B2B Top of Funnel 187

Lead411

NOVEMBER 11, 2021

Zoominfo Competitor Lead411’s solution is feature-rich to include flexibility for nearly every sales, marketing, research and data enrichment scenario, including bulk list building, CRM enrichment and integration, growth intent, and built-in sales enablement email/SMS campaigns. Addressable Market. Addressable Market.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. And we’ve been in market for about six months.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

SalesforLife

MAY 13, 2019

In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. 2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. My evolution since 2000 looked like this.

Policies 73

Policies ACT Hiring Face-to-face 73

ExecVision

JANUARY 22, 2019

Eloqua started taking this approach years ago. Leverage your marketing team. The best way to avoid it? Start higher in the first place. Use the inbound lead as a springboard to the correct level. Typically it’s their boss, but it could be their boss’ boss. They’d call the lead because it was the right account but a low-level contact.

Decision Maker 40

Decision Maker Eloqua Sales Qualified Lead Social Media 40

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. Here’s a couple of reasons we may be seeing the change: Marketing overload – Buyers now receive 32% more marketing campaigns than they did just five years ago (SiriusDecisions).

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

LeadFuze

JANUARY 1, 2022

Need Help Automating Your Sales Prospecting Process? Who currently have job openings for marketing help. As it turns out, there are a lot of outside services that can be contracted to do your marketing. Finding a product/market fit. Businesses need to change their offerings based on what they know about the market.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. And that’s where marketing automation enters the picture. What is marketing automation?

Software 52

Software Software Marketing Scale 52

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. were low and considered less than successful for the enterprise market. Product marketers and sales specialists live and breathe their solutions every day.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Green Lead's B2B

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Sales Overdrive

JUNE 22, 2012

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua.

Lead Rank 29

Lead Rank Lead Scoring Jigsaw Conversion 29

The Ultimate Sales Executive Resource

AUGUST 1, 2008

But the aim of marketing is to make selling superfluous.”; Today marketers are pushing for this statement to become a reality. Just the other day , I listen to a Webinar from Eloqua, one of the providers of lead creation, lead scoring and lead nurturing technology, thus a tool for marketers. Why is this relevant?

Eloqua 40

Eloqua Lead Rank Lead Scoring Face-to-face 40

Nutshell

NOVEMBER 7, 2019

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. LEARN MORE.

CRM 91

CRM Tools Prospecting Lead Rank 91

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

SalesLoft

DECEMBER 17, 2019

From his time at Marketo to his presence on LinkedIn and his current role as VP of Marketing at EverString, Matt Amundson is probably a name you have heard before. What you might not have heard is his thoughts on data-driven prospecting and marketing, the new wave of data around intent, or the best way to get a hotel upgrade.

Marketo 59

Marketo Marketing Trade Show Eloqua 59

LeadFuze

MAY 11, 2021

Market size. The potential market that you can sell your offering to will be much narrower in B2B. This will enable you to define specific actions that are crucial for moving prospects through your sales funnel. You can use a tool such as Eloqua to set up your customer journey map. Identify potential bottlenecks.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Sales Overdrive

JUNE 22, 2012

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

InsideSales.com

MAY 27, 2020

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. Being able to offer a demo, instantly, while on the phone with your prospect is a powerful way to get him or her interested in your product. GoToMeeting , iMeet , and Glance are all companies that market screen sharing. Screen Sharing.

Sales Tools 63

Sales Tools Tools Social Media Hiring 63

Hubspot Sales

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. What Is Social Selling? What does this look like in practice at a company?

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

Partners in Excellence

SEPTEMBER 21, 2016

If they have used an emailing system–for example those integrated into the common marketing automation tools like Marketo, Hubspot, Eloqua, or those in email automation tools like MailChimp, Constant Contact or others; one can easily unsubscribe from these emails and not hear from these companies again. Am I missing something?

Eloqua 48

Eloqua Influencer Marketo Constant Contact 48

Chili Piper

FEBRUARY 20, 2019

We integrate with many more systems (like your marketing automation and sales enablement tools) and offer other process-related features like meeting and lead distribution based on advanced rules. Not only are businesses expected to respond to prospects in a timely manner, but also lock down a meeting window that makes sense for both parties.

SalesForce 40

SalesForce Cancellation Sales Qualified Lead Ideal Customer Profile 40

Chili Piper

FEBRUARY 20, 2019

Our newest product, called Concierge, enables prospects to connect in real time or schedule a time with a rep after filling out a form. Not only are businesses expected to respond to prospects in a timely manner, but also lock down a meeting window that makes sense for both parties. When it comes to closing deals, timing is everything.

SalesForce 40

SalesForce Cancellation Ideal Customer Profile Sales Qualified Lead 40