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For Return Path Users, Now’s the Time to Check Out Everest

Appbuddy

If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. We have combined the best technology from the Return Path and 250ok platforms into Everest. Everest is a dramatic improvement over Return Path, created with YOU in mind.

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For Return Path Users, Now’s the Time to Check Out Everest

Appbuddy

If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. We have combined the best technology from the Return Path and 250ok platforms into Everest. Everest is a dramatic improvement over Return Path, created with YOU in mind.

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Sales Leadership: Climbing Mount Everest

Your Sales Management Guru

Sales Leadership: Climbing Mount Everest. Climbing Mount Everest takes skills, plans, a strong team and luck. operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. But it’s how people work together that matters the most-just as it does in business.

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Apple MPP Adoption is Ripening Rapidly

Appbuddy

In case you’ve been living in a parallel digital universe, this means email images are now being automatically pre-fetched for Apple Mail users who have upgraded to the new iOS15 operating system, meaning that tracking pixels will fire regardless of whether recipients have engaged with their emails. has increased sharply. Want to learn more?

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How to Please Gmail

Appbuddy

Our standard answer is: “Don’t try to game the system!” The good news is many of the things important to Gmail are all available under one roof in Validity’s Everest platform. Learn more about Everest , then talk to us about using it to please Gmail with your email program! Both are in place in this example from New Look.

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The Not-So-Dark Side of Dark Mode

Appbuddy

However, as you’ll notice in the chart below, each operating system and device execute Dark Mode differently, either partially or fully inverting the colors within the creative. Following these tips, as well as taking advantage of tools like Everest , can help lead you safely into the dark side. Image source: Litmus ).

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Google Announces General Availability of BIMI in Gmail

Appbuddy

Once you have the proper DMARC policy in place, you’ll need to publish a BIMI record for your domain in the Domain Name System (DNS) which points to the logo indicator in a specific SVG Portable/Secure format to be used. We provide the tools you need to manage both DMARC and BIMI within our Everest platform. Publish your BIMI record.

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