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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

I’ll walk you through what solution selling is, why you should adopt it as part of your sales process, and how to do it right for today’s buyer. Chances are good they know what solutions are on the market — and have likely done an enormous amount of research on you and your competitors by the time you reach them.

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Who Exactly Are You Selling To?

The Pipeline

We talk quite often about sales tactics and marketing ideas in a general sense. In the no-so-distant past, the baby boomers have arguably been the most important group to market to, as they did (and still do) make up such a huge portion of the population. The Pipeline Guest Post – Megan Totka. Photo Source).

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How to Build a Sales Process: The Complete Guide

Nutshell

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

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4 Negotiation Strategies to Help Your Sales Process

Sales and Marketing Management

One thing many businesses with collection issues have in common is that they focus too strongly on making a sale, and not strongly enough on improving their sales process. Focusing on your sales process and the negotiation skills that your salespeople need can help improve your bottom line.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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How Does Social Selling Fit Into the Sales Process?

The Center for Sales Strategy

While the dreaded days of cold calling may be over in the marketing world, it could be said that it merely switched mediums — from the telephone to chat apps. If your idea of 'B2B marketing' is sending unsolicited DMs, is that really any different from cold calling?

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What Exactly Is Sales Enablement?

Allego

Sales enablement is having a moment. Selling is harder than ever and more organizations are dedicating people, processes, and technology to supporting this critical function. If you work in sales or marketing, chances are you’ve recently heard the term sales enablement. 4 Sales Communications / Marketing Alignment.

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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce.