article thumbnail

Put Sales and Marketing to Work by Turning Your Total Addressable Market into a Targetable List

Sales and Marketing Management

Author: Joe Andrews In recent articles, we looked at why an analysis of your ideal customer profile (ICP) and total addressable market (TAM) is foundational to modern sales and marketing initiatives, and also provided a framework for how to get started with your analysis. Most companies do not have complete coverage of their TAM.

article thumbnail

Social Media Marketing Is NOT the Same As Social Selling

No More Cold Calling

Those opinions come from folks out in the world of sales and from marketers, which I admit confuses me, because marketers don’t sell. Not marketing. I’m all for marketing and sales alignment. But come on…marketers taking the stage to discuss social selling? That’s what is happening with social selling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where can I get the best prospect list?

Sales 2.0

I jumped in to try and be helpful and told them I already had an Insideview account that they could use. They took me up on that offer and so far seem contented with Insideview. For example, in our business there is an association for hospital marketers and we’ve found the list of members very useful. Marketers don’t.

article thumbnail

3 Things You Must Know Before You Start Account-Based Marketing

Sales and Marketing Management

Account-based marketing (ABM) is red hot today, and for good reason. According to ITSMA , 84 percent of marketers are seeing higher ROI with ABM than other marketing programs. In other words, marketing should define the ideal customer and know the addressable market. ABM = ICP + TAM.

article thumbnail

Sales prospecting made easier

Sales 2.0

Examples of these might be: Company believes in outsourcing Company believes in long-term partnerships Company likes to use the latest technologies to get an edge People in the company are open to change and learning People in company love soccer and ice cream (my ideal client). That is those that are observable from outside the company (i.e.

article thumbnail

Maximize Growth by Targeting Your Total Addressable Market

Sales and Marketing Management

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

article thumbnail

Trigger event types

Sales 2.0

He’s writing some excellent stuff about modern sales and marketing over there. As timing would have it, Louis just updated me that he has a new (free 83-page) ebook out of interviews with sales and marketing leaders. tools like Sweetspot or Insideview or Owler. If you haven’t checked out Louis’ blog , you should.