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Adapter’s Advantage Podcast: Episode 7 Featuring Pat Berges

Allego

In this episode, VP Pat Berges describes how an industry put aside turf battles to bring critical training information to frontline healthcare workers around the world. Pat Berges, Vice President of Global Commercial Capabilities, Medtronic is the Chair of the Ventilator Training Alliance (VTA). Whatever we can do to help.’”.

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Medical sales – tailoring sales to physician preferences – An STC Classic

Sales Training Connection

Today’s medical sales looks very different than 10 years ago – and medical sales reps must move beyond relying just on relationship selling and face a new set of medical sales challenges. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. ©2012 Sales Horizons, LLC.

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Selling to experienced vs. new physicians – it’s not just more of the same

Sales Training Connection

Yet others, in a recent Bain study , 80% of the 500 physicians interviewed reported they felt it was their responsibility to help reduce the total cost of care delivered to their patients, while maintaining quality. Physicians will find themselves faced with finite healthcare resources. But what about the newly minted physicians?

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Medical sales value imperative – help physicians decrease risk

Sales Training Connection

So, when physicians interact with medical sales reps they are looking for people with products that can help them manage the risks they must face every day. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. ©2012 Sales Horizons, LLC.

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MedTech clinical staff – invite them to the sales training party

Sales Training Connection

MedTech clinical staff + sales training. They are also very knowledgeable about topics that are important to customers, such as hospitals facing significant pressures to improve quality and reduce costs. They are after all first and foremost technical staff by training and experience. But why stop there?

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Drive sales innovation by bottom up entrepreneurialism

Sales Training Connection

A good case in point is the health care market where the Affordable Care Act plus other social and economic trends are transforming the health care landscape. They are busy understanding the customers business and the challenges they face. What a resource for innovation.

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Medical sales: tailoring sales to physician preferences – A Sales Tip

Sales Training Connection

Today’s medical sales looks very different than 10 years ago – and medical sales reps must move beyond relying just on relationship selling and face a new set of medical sales challenges. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. ©2012 Sales Horizons, LLC.