SBI Growth
JANUARY 3, 2024
Understanding the right design and execution of Go-to-Market (GTM) levers in uncertain markets could help CEOs propel their revenue growth by making efficient use of existing resources. As an industry leader with clients and offices across the globe, careful use of such levers plays an integral role in Cisco’s value creation model.
Force Management
DECEMBER 14, 2023
It's important to put time and resources into helping your channel sellers understand your company's value and differentiation as well as your internal revenue teams do. If your solution saved another customer X% of revenue, then that’s valuable information for a channel partner to have. Five steps to channel partner success: 1.
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The Center for Sales Strategy
MARCH 29, 2023
If you’re trying to maximize your company’s revenue performance, having a clear understanding of the numbers is essential. Fortunately, tracking your revenue performance doesn’t have to be complicated. In this article, you’ll learn how to track revenue performance for maximum results.
SBI Growth
JANUARY 8, 2024
Sales leaders today face a common problem: how to drive increased productivity from their sales teams. While we would all like to find the “secret sauce” to achieve or exceed our revenue goals and increase sales revenue, the reality is that planning for success and executing against our plan is the only way to increase sales as a manager.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.
SBI Growth
DECEMBER 28, 2023
Invest in creating value for your customers and your customers will become more invested in your brand in return. As a company that enjoys 97% penetration into its target market through all its various solutions, customer success and customer marketing become central to symplr’s approach to continued value creation.
Zoominfo
FEBRUARY 10, 2021
Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. CLV shows how much revenue an individual or groups of customers can generate through your relationship with them. So let’s get into how CLV plays into sales and marketing campaigns and how to calculate it.
Advertiser: ZoomInfo
Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. ZoomInfo’s MarketingOS changes all that.
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
Advertiser: ZoomInfo
Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start?
Speaker: Gary Galvin, CEO, Galvin Technologies
Every business asks the same question: How can we increase revenue? This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. This means enabling everyone to understand what to get done and who’s doing it.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. How to assess the current health of your database while working with a B2B contact data provider. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.
Advertiser: BrainShark
Revenue goals need to be met. This exclusive eBook, Increase Revenue with Faster Sales Onboarding, provides details on how to: Achieve your sales organization's goals. Increase revenue. Quotas need to be hit. This reality makes shortening sales onboarding time a top priority. Avoid turnover. Give reps a path to success.
Speaker: Jamie Shanks, CEO, Sales for Life
Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. The framework you need to measure digital behavioral change, and correlate that change to revenue. You know the saying – Marketing is from Mars, Sales is from Venus.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes. How a few small marketing and sales changes can make a big revenue difference.
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