Remove Industry Remove Marketing Remove SME Remove Training
article thumbnail

I have lied…

Bernadette McClelland

This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their world view. 3% of people are ready to buy what you offer the market, right now. Instead I’m going to tell you a story.

article thumbnail

I have lied…

Bernadette McClelland

This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their world view. 3% of people are ready to buy what you offer the market, right now. Instead I’m going to tell you a story.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Retention 154
article thumbnail

How Sales Professionals Can Build Trust With Their Clients (video)

Pipeliner

Moeed Amin is a Director and Founder at Proverbial Door, helping B2B sales professionals to increase their conversion rates and SME owners to scale their businesses. The interview discusses: Trust issue in the sales industry. Also, 25 percent of the buyers think of the sales industry as ethically and morally questionable.

Video 52
article thumbnail

Customer Success Storytelling leverages Customer Experiences

Babette Ten Haken

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. That is the power of Industry 4.0, the industrial Internet of Things business and operational ecosystem. She is a STEM-trained scientist, corporate catalyst and design thinker. is available on Amazon.

article thumbnail

6 One Millimeter Mindset™ Articles leverage Professional Experience

Babette Ten Haken

Today’s digitally connected, Industry 4.0 Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. business ecosystem is increasingly complex to negotiate.

SME 55
article thumbnail

3 Ways Your Value Added Customer Experience Efforts are not Valued

Babette Ten Haken

Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Customer 109