Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years
Close.io
SEPTEMBER 19, 2019
No joke, we’ve spoken to CEOs who want to make money on outbound prospecting in 90 days, but when asked how long their sales cycle is, they answer “four to six months.” For example, if their market is commoditizing, what’s the company’s plan to adapt? Massive sales team growth. It’s not like testing a new marketing app.
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