Marketing Pharmaceuticals Study Training 
Sales Training Connection
APRIL 30, 2014
We came across a Booz study addressing the changing times in healthcare. The question at hand is what is the right “go to market” strategy in order to capture significant market share as an uncertain future unfolds. In response hospitals will craft value propositions along these three dimensions – care, access, and cost.
Sales Training Connection
APRIL 25, 2014
Perhaps more unsettling, a global study of 4,500 employees at 38 MedTech companies found that skills in critical areas such as key account management and marketing are at less than ideal levels. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection.
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Allego
NOVEMBER 10, 2020
Ness is the founder of Field Factor Training and was recently featured on the Adapter’s Advantage podcast. Ness is one of many people brought into the launch process as drug tests and studies gain momentum. 2 Train and Iterate Rapidly. Be fearless and just do it. Go on your gut.”. 4 Seek New Lead Acquisition Strategies.
Allego
MAY 3, 2022
This article originally appeared in LTEN Focus on Training. For Melissa Young, associate director of sales training and development at Pharmacosmos Therapeutics, the start of the pandemic coincided with the company’s first product launch. Overnight, Pharmacosmos had to hire, onboard, and train all its sales force virtually. “We
No More Cold Calling
OCTOBER 13, 2016
According to a study by Bank of America , robots are likely to be performing 45 percent of manufacturing tasks by 2025. The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”.
Allego
JULY 23, 2020
Nearly 700 sales, training, and learning and development professionals from leading companies attended Allego’s S3 Virtual Showcase in June. Presented by Annabel Chynces, AVP of Distribution Training and Development. The competition highlights real-world Allego experiences of three leading-edge customers.
Sales and Marketing Management
NOVEMBER 22, 2017
This is more pronounced in some industries, such as pharmaceuticals, where regulations impact how much influence a rep has over the writing of prescriptions. Scott Jeffrey, PhD, was in graduate school at the University of Chicago when he decided to figure out how academic studies applied to real sales reps in the field.
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