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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. It’s about helping your sales organization do what they do best. The Elements of a Winning Sales Enablement Strategy for 2021.

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Qualifying Prospects Through Lead Scoring

Janek Performance Group

What do top-performing sales teams do better than under-performing sales teams? They don’t waste time selling to prospects who are not ready to buy. Instead, they have a system to identify the highest value prospects in their pipeline and invest their time with those that are most likely to close.

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People Do Business With People They Know, Like, and Trust

Zoominfo

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Here are a few ways you can earn all of that from your prospects. Propel them further down the sales funnel with white papers and webinars. How do they develop that trust?

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Use Outreach? Here’s How to Nurture Unresponsive Prospects

Sales Hacker

When the prospect reconsiders their needs, you’re positioned to be the first choice. Bonus: At the end of this article I’ll cover how to automatically route prospects into your nurture sequence using triggers. white papers, useful industry information, or even “checking in” during impactful current events are all ways to add value.

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5 Ways AI Is Transforming Sales Enablement

Allego

In addition, McKinsey analysts say, “AI can boost sales effectiveness and performance by offloading and automating many mundane sales activities, freeing up capacity to spend more time with customers and prospective customers (while reducing cost to serve).” 5 Ways AI Is Transforming Sales Enablement 1.

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How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. What Is a B2B Sales Funnel? Thank you, Marketing ). Thank you, Marketing ).

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Why, How, and When to Upskill Your Sales Team

Janek Performance Group

Think of that in terms of sales, an industry on the forefront of change. We’re all familiar with economic fluctuations, emerging markets, new products and technology, and organizational turnover. However, additional sales-specific considerations also affect job satisfaction and performance. For salespeople, change is constant.

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