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SugarCRM’s 2024 Customer Breakthrough Awards Winners

SugarCRM

The Customer of the Year award celebrates customers who have cultivated a lasting partnership with SugarCRM by achieving significant business impact using the platform and engaging with the Sugar ecosystem and SugarClub in the journey to reduce manual processes and make the hard things easier for their business and their customers.

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Celebrating SugarClub’s First Anniversary

SugarCRM

August 17th, 2021 marks the first anniversary of SugarClub , our user’s online community where they collaborate on answers, solutions, and ideas about SugarCRM and our CX solutions, including Sugar Market , Sugar Sell and Sugar Serve. met for a workshop to better understand and improve our current customer digital experience.

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SugarCRM’s 2022 Customer Breakthrough Awards Winners

SugarCRM

The Customer of the Year award celebrates customers who have cultivated a lasting partnership with SugarCRM by achieving significant business impacts using the platform. BrainSell also provided custom training for each of our teams and continues to advise us on complex configurations and new requests.”

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A Focus on Marketing Automation with Sugar Market

SugarCRM

This puts the pressure on marketing to further qualify and nurture leads because cold calling is just not the best use of anyone’s time. People will buy when they are ready and well informed and it is marketing’s job to make sure the programs and content are in place to do that. So what is marketing automation?

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How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives.

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How Can Lack of Business Understanding Jeopardize Your CRM and Marketing Automation Implementation? [Guest Post]

SugarCRM

This “reason” applies to marketing automation platform (MAP) implementations as well. A MAP is a solution built for marketers that allows them to capture, nurture, and convert leads, maintain customers, and identify advocates. Marketing automation is an integral component of customer relationship management.

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Six Strategies to Masterful Marketing

SugarCRM

The difference between a good B2B marketer and a great one resides in the ability to understand the big picture of reaching your target buyers. Things get even more complicated if you have limited resources. Marketing automation systems often provide easy access to external databases for validation and cleanup.