Pipeliner

MARCH 3, 2021

The COVID-19 pandemic posed many questions to the sales and marketing industry as companies faced unprecedented challenges in addressing how societal changes affected both the top and bottom line of many businesses. But do these trends actually play out in the real world? Sales & Marketing Jobs in a WFH World.

Trends 90

Trends Hiring Marketing Real Estate 90

Hubspot Sales

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Can you imagine if you could buy Marketing Hub on Instagram Shops? Saying that cold calling is dead.

Trends 88

Trends Social Media Lead Rank Lead Scoring 88

KLA Group

JANUARY 19, 2023

Flashy sales and marketing trends rarely generate B2B leads. Instead of increasing revenue, they morph into money pits. You sink time into researching slick web design layouts, writing content marketing filled with

Trends 97

Trends B2B Marketing Qualified Lead Leads 97

SBI Growth

MARCH 31, 2018

Each financial services company recently assessed their company’s revenue growth capabilities with a Revenue Growth Diagnostic. The diagnostic data summarized in the attached report is from 15 financial service firms who are in various stages of working with SBI.

Revenue 206

Revenue Trends Report Data 206

BuzzBoard

FEBRUARY 19, 2024

Tips for Distinguishing and Positioning Your Digital Marketing Agency for Small Businesses For years, we’ve witnessed a dynamic surge in digital marketing trends, transforming the trajectory of businesses. But how can your digital marketing agency distinguish itself, especially when servicing small businesses?

Trends 52

Trends Marketo Small Business Small Business 52

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Mereo

SEPTEMBER 7, 2023

Some of these trends come and stay for the good. The same shifts and trends ring true for the revenue kickoff too. And as we look ahead to 2024 with market uncertainty still looming at large and freezing decision-makers in their tracks , leaders need to work all the harder to prepare their teams to succeed in the year ahead.

Trends 45

Trends Revenue Tourism Decision Maker 45

Janek Performance Group

DECEMBER 5, 2023

While no one predicted a global health emergency, sales trends did anticipate future needs. In the absence of foolproof magic, sales trends reveal what’s coming and how to prepare. In the absence of foolproof magic, sales trends reveal what’s coming and how to prepare. More importantly, investing in AI pays dividends.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. They can be instrumental in accelerating revenue generation and fostering customer relationships. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers? The way you should be going to market is by leveraging signals and then taking action against those signals,” Schuck says. “The

Data 130

Data Scale Lead Rank Marketing 130

Sales and Marketing Management

JUNE 27, 2019

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first. Combining sales and marketing signals for better forecasting.

Marketing 274

Marketing Lead Rank Lead Scoring Analytics 274

Nutshell

JANUARY 24, 2024

Revenue intelligence is one way you can use AI to help improve your business’s growth. On this page, we’ll cover everything you need to know about revenue intelligence, including: Table of Contents What is revenue intelligence? Why use revenue intelligence? What is revenue intelligence? So, how does this work?

Revenue 71

Revenue Sales Forecasts Forecasting Data 71

Gong.io

OCTOBER 12, 2022

Ahhh … Revenue Intelligence. Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? What is Revenue Intelligence? Revenue Intelligence is what we do here at Gong; we created the category!

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Pointclear

SEPTEMBER 10, 2013

Some have heard me say in interviews and on SLMA Radio that, pound for pound, marketers produce more revenue than anyone in their company. Recently (Aug 29th) on SLMA radio I interviewed Eric Lundbohm about the different ways to compensate marketers (other than salary) for their efforts in creating wealth for their company.

Compensation 208

Compensation Revenue Marketing Sales Qualified Lead 208

SBI Growth

SEPTEMBER 29, 2022

A year ago, we saw CEOs leaning into proven markets with their growth teams. Our interviews confirm this trend, with the word “agility” frequently attempting to mask strategic uncertainty. Comparing last year’s SBI CEO survey results against this year’s shows a more cautious, even conservative, growth posture being embraced.

Revenue 156

Revenue Survey Trends Strategy 156

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

Zoominfo

SEPTEMBER 5, 2023

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Sales and Marketing Management

MAY 5, 2017

Author: Kate Kirby, Content Strategist and Marketer at Conga “Sell more. In assessing the evolution of the sales process over the past year, we have identified a number of emerging trends that innovative companies are leveraging today to drive sales. Sell faster.” The question is, how? That’s great news.

Trends 166

Trends SalesForce Enterprise Enterprise 166

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Allego

JUNE 21, 2023

Excitement because three trends have reignited energy into sellers, said Yuchun Lee, Allego CEO and co-founder, during the company’s S3 event. But there’s also concern because sales, enablement, and marketing teams face serious challenges that impact their ability to attract and win over buyers. All hope is not lost, though.

Revenue 118

Revenue SalesForce Hiring Face-to-face 118

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Allego

AUGUST 2, 2023

I’m seeing two growing, trending (no, not more layoffs) conversations across my social media channels recently. How to Leverage AI to Optimize Sales & Drive Increased Revenue. Therein lies the root of the problem with sales enablement for founders, sales, and go-to-market leaders. What EXACTLY Is Revenue Enablement?

Sales Enablement 62

Sales Enablement Revenue Ideal Customer Profile Lead Rank 62

Showpad

APRIL 10, 2023

Market conditions in today’s global landscape are constantly changing and difficult to predict. So as 2023 sales enablement leaders look to catch their stride, according to Peter’s presentation on the webinar, Forrester says there are three trends to focus on: Mapping out role-specific competencies based on your best sellers.

Sales Enablement 91

Sales Enablement Trends Ideal Customer Profile Webinar Metrics 91

SBI Growth

MARCH 13, 2018

Our guests on SBI TV are Clayton Collins, the CEO, and Jacob Gaffney, the Editor in Chief, of HousingWire. As the authority voice for mortgage and banking news to the finance industry, HousingWire is here today to share the top.

Industry 180

Industry Trends Revenue Banking 180

KLA Group

FEBRUARY 28, 2024

For business owners and digital marketing leaders, the 2024 version of that tagline doesn’t talk about Remember those old Visa commercials that ran with the tagline “It’s everywhere you want to be”?

Trends 52

Trends Marketing Lead Generation Email Marketing 52

Allego

FEBRUARY 3, 2022

I had an opportunity to talk with Perry for a recent episode of The Adapter’s Advantage podcast , during which he discusses how Riverside’s sales excellence team accelerates revenue growth for the companies in the Micro-Cap Fund. And that involves enabling sales leaders and reps to increase productivity and accelerate revenue growth.

Revenue 116

Revenue Ideal Customer Profile Strategy Buyer Persona 116

SBI Growth

SEPTEMBER 13, 2023

If you’ve been following recent SBI content on annual planning, you may have already seen some key takeaways from SBI research on how CEOs are shifting their focus to selling to the existing customer base to accelerate revenue growth.

Segment 177

Segment Account Trends Research 177

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Account 181

Account Revenue Top of Funnel Funnel 181

SalesFuel

MARCH 6, 2024

3 Ways to Drive Revenue with Business Intelligence Insights Find Out What’s Working vs. What Needs to Change According to an article by Localogy , one of the best ways to start your client’s profit margin improvement journey is by performing an audit. This strategy is the best way to ensure that you boost your revenue and theirs.

Revenue 52

Revenue Margin Ideal Customer Profile Demographics 52

Hubspot Sales

MAY 15, 2020

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

Trends 145

Trends Retail Consumer Social Media 145