The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Through consistent follow-up and relationship-building activities, BDRs can expand sales pipelines. This is accomplished by uncovering additional opportunities and cross-selling/up-selling to existing clients. BDRs may struggle to pivot toward more inbound-focused strategies, such as content marketing or social selling.
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