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The Real Reason Sales People Struggle to Close Opportunities

Pointclear

I have many clients approach me believing that their problem is simply that their sales people can’t close. Their pipeline is jammed full of late stage opportunities that their sales people just can’t get over the goal line. But it’s not just down to the sales people. A Question of Technique? A few smart questions.

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Good Reads for B2B Sales - Buyer's Need Early-Stage Sales Involvement

Pointclear

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Sales & Marketing Management. The Death of Salesmen is Overstated. Via Forbes.

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What's it take to generate leads that fuel your forecast?

Pointclear

Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

Pointclear

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another.

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The Flavors That "Sales Ready" Leads Come In

Pointclear

I once worked with the then SVP, Marketing of a large public company who was frustrated with sales. At one point he got so angry that he offered sales management the following choices for spending a $100,000 budget to generate leads. For details on how sales should follow-up on a lead click here. Big surprise.

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 Associations Enterprise Sales Management Small Business' You can’t depend on your marketing department to generate real leads.

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Improve Sales Performance with 3 “Art of Sales Management” Functions

Pointclear

Sales managers have six basic jobs—hire, compensate, train, deploy, monitor and manage, and coach and counsel—and they generally fail at the last three. If hiring, training and compensating are the science behind sales management, then deployment, monitoring and managing, and coaching and counseling are the art.