Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Studies show that new executives spend more than two-thirds of their available budget within their first three to six months.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

PandaDoc

FEBRUARY 24, 2023

In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. Thus, successful commercial prospecting will allow your company to increase sales, revenue, and customer lifetime value. Finding prospects through social networks has become essential for salespeople.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. Thus, successful commercial prospecting will allow your company to increase sales, revenue, and customer lifetime value. Finding prospects through social networks has become essential for salespeople.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

The Spiff Blog

JUNE 8, 2023

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Sales and Marketing Management

OCTOBER 29, 2018

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Crunchbase

JUNE 7, 2023

As a salesperson, much of your success relies on prioritizing the right prospects. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals. Going after the most promising leads first can have a huge impact on your conversion rates, engagement and revenue.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

The Pipeline

APRIL 30, 2019

It doesn’t matter how much prior contact you may have had on LinkedIn, maybe they attended your webinar, or met at a network meeting. In one they explored the challenges and opportunities of “networking.” Which describes every prospecting call I make. If the call is not pre-scheduled, it is cold. Cold Calls Drive Pipeline.

Cold Calling 290

Cold Calling Call-back Commission Networking 290

Highspot

JANUARY 28, 2024

To boost the chances of turning those prospects into actual customers. They use these pieces of content to engage prospects. Clarify Your Offerings Developing product collateral presents prospects with a straightforward value proposition and benefits of your product or service. This can be telling.

Collateral 96

Collateral Top of Funnel How To Distribution 96

LeadFuze

OCTOBER 1, 2021

What Does Prospecting Mean? Sales prospecting techniques are important matters in sales but before we dive directly into them, let’s get to know what prospecting means first. Historically, prospecting refers to the hunt for resources such as gold. 25 Prospecting Techniques In Sales . Likewise, for prospecting.

Prospecting 95

Prospecting Top of Funnel Sales Qualified Lead Ideal Customer Profile 95

Sales and Marketing Management

SEPTEMBER 8, 2018

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. After a week and a half, a 20 percent off discount opportunity becomes available to your interested subscriber. Offer them a case study that proves something that’s relevant to them. Day 2 – Case Study.

Case Study 237

Case Study Discount Webinar Metrics How To 237

SBI Growth

MAY 10, 2013

This may include webinars, white papers, blog articles, and a new business video. Prospective customers research solutions and wait until late in the buying process to engage sales reps. Content Multiplying - Webinar Example. Webinars are typically comprised of a PowerPoint presentation and a live audio presentation.

Marketing 312

Marketing Case Study Webinar Metrics Harvest 312

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Studies show that new executives spend more than two-thirds of their available budget within their first three to six months.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

LeadFuze

DECEMBER 1, 2021

I’m going to share with you a system for account based prospecting that will get real results. Need Help Automating Your Sales Prospecting Process? What Are Account Based Prospecting Strategies? Account-based strategies are personalized, multi-channel and high value opportunities. ABM maturity model.

Account Based Marketing 52

Account Based Marketing Account Prospecting Lead Rank 52

Sales and Marketing Management

JANUARY 20, 2020

Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Share links to your company’s latest case study with your prospects. Host webinars. What comes after prospects consume your content? Setup online conference calls.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

No More Cold Calling

JULY 18, 2013

A new study reveals that referrals produce far more ROI than any other prospecting strategy. Now study after study proves what I’ve been saying for years: Referral selling is, hands down, the most effective prospecting strategy. Prospecting is Your Job. Read “ Prospecting is Your Job.”).

Referrals 212

Referrals Webinar Metrics Cold Calling Sales Qualified Lead 212

Showpad

OCTOBER 14, 2020

For most sales reps, prospecting likely isn’t their favorite part of the job. It takes a lot of time and effort to identify and develop leads, but prospecting is essential. That’s why it’s important for your sales team to have a wide skill set when it comes to prospecting. Case studies. White papers.

Prospecting 52

Prospecting Webinar Metrics Social Media Face-to-face 52

SalesLoft

FEBRUARY 9, 2016

As a sales manager, you need to empower your team to close more business and generate more meaningful conversations with prospective customers – all while ensuring they remain focused and uninterrupted. In order to generate more sales opportunities, activity is key. Your team spends countless hours finding the right prospects.

Opportunity 52

Opportunity Case Study Campaigns Direct Mail 52

Autoklose

MARCH 25, 2024

On our Ultimate Guide to Appointment Setting webinar , he chats with Ollie Whitfield and reveals some clear-cut advice for tweaking a cold email strategy to make your messaging unforgettable. Your prospects will likely fall into many different categories, and you should be drawing lines where they matter to you.

Conversion 52

Conversion How To Case Study Webinar Metrics 52

Zoominfo

AUGUST 4, 2021

Prospects typically prefer a casual tone in online interactions because it feels like speaking to a person, rather than a bot. This allows you to connect with your prospects and build trust. This is your chance to give your brand a personality that prospects can remember. The Hot Prospect. Give it a human touch.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

Zoominfo

OCTOBER 5, 2021

The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. Percentage of marketing-generated leads that result in opportunities. High sales follow-up that doesn’t result in a significant number of opportunities can indicate low-quality leads.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Hubspot Sales

DECEMBER 7, 2023

The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. As the end of the year approaches, prospects will divert excess money to priorities that are now financially feasible to tackle. Dear [Prospect], Happy October!

Data 117

Data Discount How To Quota 117

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

FEBRUARY 3, 2022

In a study by Qualtrics , 62% of respondents said that businesses need to care more about them. The study also found that after a positive customer experience, consumers are 3.5 Walking your customers through an informative onboarding process ensures that they thoroughly understand your product and its opportunities.

Customer 100

Customer Loyalty Consumer Survey 100

Highspot

JANUARY 29, 2024

Here are some effective sales negotiation techniques that will help you build trust with prospects, close more deals , and streamline your sales cycle: 1. Consider price concessions you might be willing to make, what objections might be made, a timeline of deliverables, and even cross-sell or upsell opportunities.

Negotiation 52

Negotiation Closing Case Study Buyer Persona 52

Apptivo

OCTOBER 3, 2022

Activities that are focused on getting prospects to notice the brand, its business proposition, and its value offerings are typical strategies to attract potential customers. The goal is to ensure that the prospect is aware of the brand as it lowers the barriers when the actual sales call / sales interaction is made. Strategies: 1.Engagement

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Hubspot Sales

AUGUST 12, 2020

Inbound salespeople focus on their prospect's pain points, act as a trusted consultant, and adapt their sales process to the buyer journey. Lead with a helpful, customized prospecting message. Craft customized questions to uncover the prospect's pain. Buyers don’t want to be prospected, demoed, or closed.

Inbound 135

Inbound Top of Funnel Outsourcing Services Hiring 135

Janek Performance Group

MARCH 26, 2024

Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. These team members best know your prospects and clients, so seek their feedback often. This should include blogs, case studies, and white papers. This gains insights into their needs and preferences.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Sales and Marketing Management

JUNE 26, 2017

We know these gatekeepers will be examining the company’s website, so intuitively, marketers must go beyond just email by nurturing the buying committee where their customers and prospects already are: on their website. A Case Study on Successful Web Personalization. .

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Sales and Marketing Management

OCTOBER 9, 2020

But if you want to build a successful referral partner program to generate those opportunities, you have to put in the work today to set up your company to be a referral machine in the future. This content can include blog posts, case studies, whitepapers, or media coverage – as long as it highlights who we can help and how.

Referrals 177

Referrals Company Scale Case Study 177

Zendesk Sell

JANUARY 10, 2019

To help you produce personalized content for prospects, let’s take a look at the purpose of the bottom of the funnel, ways to accurately measure this type of content, and content ideas to support the sales department. Content should be designed to convince prospects to purchase. Case studies. Use the right measures.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

Hubspot Sales

APRIL 1, 2020

There are many challenges that come with any part of a sales process — and prospecting is no exception. Weathering relentless rejections and spending hours pursuing a prospect just to find out they aren't actually a good fit for your product or service can be annoying at best and soul crushing at worst. Client referrals.

Prospecting 97

Prospecting Decision Maker Referrals Small Business 97

Close.io

SEPTEMBER 19, 2019

No joke, we’ve spoken to CEOs who want to make money on outbound prospecting in 90 days, but when asked how long their sales cycle is, they answer “four to six months.” Zuora looks to see if a prospect is pursuing one of the “eight growth initiatives.”. Room 1” is the biggest missed opportunity in marketing and sales.

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Highspot

MARCH 9, 2021

Here are the top challenges content marketers faced in 2020: 49% find it difficult to identify which assets successfully engage prospects. 46% found it difficult to effectively engage prospects. 15% of content marketers found podcasts, infographics, case studies, and workbooks to be successful. What does this mean?

Webinar Metrics 59

Webinar Metrics Strategy Top of Funnel Marketing 59

Sales and Marketing Management

FEBRUARY 8, 2021

These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. They also added additional webinars to their sponsorship inventory to generate badly needed revenue. Event organizers swiftly pivoted.

Trade Show 136

Trade Show Segment Pivotal Conference 136