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5 Sales Enablement Priorities for Transformational CMOs

Allego

Tapping into the Power of Sales Enablement. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. 5 Transformative Sales Enablement Priorities. 1 Sales Content Management. 2 Seller Training.

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6 Priorities of Sales Enablement Evolved

Allego

The era of rep-centric sales enablement has arrived—and it couldn’t have come at a better time. With the uncertain economy, the rise in remote teams due to the pandemic, and tightening budgets, it’s more important than ever for companies to equip their sales teams to produce at the highest level. 1 Onboarding & Training.

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How Can the Revenue and Sales Enablement Function Best Support Account Management?

SBI Growth

Getting Ahead in Your Sales Enablement Role. You’ve just been promoted to be the new Head of Sales Enablement. Now you’re tasked to take over a function that once belonged to marketing. Your organization has veered into a content driven account.

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How to Build the Guidance That Turns Strategy into Action

Highspot

Our work helping hundreds of customers enable their revenue teams to execute strategy has reinforced my perspective that to successfully land strategic plays that drive business outcomes, you must first ask the right questions. Answer: Increase partner license sales and expansion ARR. Each SME should be one person.

SME 85
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Winning Sales: How You Need To Be Enabled

Anthony Iannarino

Nothing that was once necessary for sales has disappeared, despite what the pundits and prognosticators suggest on the internet. Here is how you need to be enabled for winning sales. The world of sales and marketing has long recognized and spoken about “ value creation.” Nor would those salespeople still use telephones.

SME 95
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3 Phases of a Successful Hybrid Sales Kickoff

Allego

There’s no one size fits all for sales kickoffs—especially these days. Within your own sales team, the same dynamic likely exists. That means your sales kickoff must accommodate those situations. After all, you want to energize your sales reps and give them a boost to hit the ground running for the next sales cycle.

Hiring 62
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Subject Matter Experts: The Hot New Sales Tool and How to Use Them

Janek Performance Group

In a recent team meeting, one of our instructional designers noted that one of the recent trends in their observation with clients at Janek is the inclusion of Subject Matter Experts (SMEs) in the selling process, rather than a Sales Agent just learning about services and products to sell on their own.

SME 63