Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

BuzzBoard

FEBRUARY 23, 2024

Social media marketing is one of the most effective tools at your disposal. Social media establishes a direct line of communication with local customers, enabling the creation of personalized small business marketing campaigns. A successful social media marketing strategy emphasizes monitoring campaign performance.

Social Media 52

Social Media Media Tools Small Business 52

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not?

Social Media 98

Social Media Media B2B B2C 98

SBI Growth

AUGUST 29, 2013

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? Struggling reps are in denial about buyers using social media.

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

BuzzBoard

FEBRUARY 15, 2024

Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. This fresh content fuels your social media presence and attracts new customers. Utilize case studies and data to demonstrate the potential return on investment.

Social Media 52

Social Media Influencer Promotion Media 52

BuzzBoard

APRIL 10, 2024

Understanding the Power of Case Studies in Lead Nurturing for Digital Marketing Agencies Understanding the dynamics of lead nurturing with relevant case studies can significantly enhance your client base, bolster your brand reputation, and foster business growth. Here are some effective techniques to utilize case studies.

Case Study 52

Case Study Lead Nurturing Study Lead Rank 52

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 130

SBI Growth

APRIL 20, 2013

As a VP of Sales, what is your biggest fear when it comes to competitors? Using social media for competitive intelligence provides another viewpoint into competitor activity. McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Wikipedia).

Social Media 316

Social Media Competition Media Eloqua 316

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

Social Media 52

Social Media Media Social Selling Face-to-face 52

BuzzBoard

MARCH 19, 2024

In this regard, small business outreach case studies can offer substantial value. Case studies provide industry insights, best practices, campaign outcomes, lessons learned and replicable strategies. This is clearly illustrated through an analysis of various case studies.

Case Study 52

Case Study Small Business Small Business Study 52

BuzzBoard

FEBRUARY 8, 2024

Understanding the Concept of Social Media Listening in Small Business In the rapidly evolving digital realm, social media listening is a tool every small business owner should be aware of. It’s important to distinguish social media listening from social media monitoring.

Social Media 52

Social Media Small Business Small Business Media 52

The Center for Sales Strategy

MAY 15, 2018

In an ever-changing sales landscape, maintaining a healthy personal brand on social media has become a necessary tool for sales professionals to build and maintain relationships with prospects.

Social Media 113

Social Media Media Social Selling Enterprise 113

Nimble - Sales

APRIL 21, 2020

Social media has become an intricate element in any given person’s life. Social media is a great platform to help people connect, keep in touch, showcase their talents and even help businesses market their products nowadays. Content marketing is growing to be an integral part of social media.

Social Media 132

Social Media Media Study Groups 132

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. .

Paid Content 82

Paid Content Social Media Consumer Media 82

Pipeliner

FEBRUARY 22, 2020

Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. While social media continues to be a large part of how consumers spend their online time, shopping isn’t a high priority. This illustrates the value social media has in fostering brand loyalty.

Social Media 81

Social Media Media Consumer Survey 81

The Sales Hunter

JUNE 2, 2015

One of the most frequent questions I get from people at all levels is whether or not social media is an effective way to prospect. Recently, I was asked to participate in a study regarding social media and […]. My response to the question varies based on the type of prospect you’re trying to reach.

Social Media 100

Social Media Media Prospecting Study 100

SocialSellinator

SEPTEMBER 15, 2023

Boost your sales with effective sales channel marketing strategies. Learn how to choose the right channels and leverage SEO, social media, and content marketing for success. Case studies and expert digital marketing solutions provided.

Channels 123

Channels Case Study Marketing Social Media 123

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. According to a Hubspot study : 39% of people will stop engaging with a website if images won’t load or take too long to load. Make each piece of content valuable to your audience (read: not just sales copy). Build Your Brand on Social Media.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

Social Media 223

Social Media Media B2B Decision Maker 223

SalesFuel

APRIL 10, 2024

Sellers who want to succeed must build sales credibility to stand out. adults think salespeople are credible, according to SalesFuel’s The State of Credibility in America study. Before salespeople can be thought of as 'trusted advisors,' they first must have a high level of sales credibility.” What is sales credibility?

Research 115

Research Hiring Social Media Trends 115

Sales 2.0

OCTOBER 23, 2023

One of the areas of complex sales that I have seen soak up tons of time from entrepreneurs and senior salespeople over my years is writing proposals. As a [Your Position] at [Your Company’s Name and what it does], I’m often tasked with drafting sales proposals to potential clients. I fed this prompt into ChatGPT 3.5

Proposal 221

Proposal Social Media Media Decision Maker 221

Smooth Sale

JANUARY 28, 2020

Be the devil’s advocate as you study the promising aspects of new technology and before you blindly incorporate artificial intelligence. My Story: Study And Incorporate Artificial Intelligence. One standout sales mantra is, ‘people buy from people they know, like, and trust.’ Elinor Stutz via Vunela.com.

Study 88

Study Top of Funnel Social Media Loyalty 88

Increase Sales

NOVEMBER 12, 2012

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. Increase sales. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing.

Social Media 139

Social Media Media Marketing Small Business 139

Increase Sales

JULY 8, 2013

However times are changing as demonstrated through a study by Bullhorn earlier this year. Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3%

Social Media 128

Social Media Media Prospecting LinkedIn 128

Nutshell

JUNE 5, 2020

This phenomenon is known as the “ Curse of Knowledge ”: When you encounter information that you’re familiar with—like a beaten-to-death professional title ( *cough* self-described “thought leaders” *cough* ), or a scripted sales message—your brain instinctively “doesn’t wanna know,” because you’ve encountered the same data before.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. BTW: Are Your Sales and Marketing Teams Aligned? You’ll also use your customer personas to guide future marketing and sales efforts.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Hubspot Sales

DECEMBER 14, 2017

Do I Need Social Media for Business? A professional social media presence is crucial for today's workforce -- especially salespeople. Use social media to build relationships with prospects, peers, and even your competition. Sales is evolving. Why Should I Have Social Media for Business?

Social Media 99

Social Media Media Ideal Customer Profile Hiring 99

Pipeliner

AUGUST 13, 2018

5 Tips to Make Eye-Popping Social Media Content to Churn More Sales Leads. It’s also very likely that the social media marketing approach each of these businesses uses for this purpose remain the same mostly. Customers gradually move through their buyer journey and grow your business sales.

Social Media 56

Social Media Churn Media Lead Rank 56

Act!

APRIL 25, 2024

You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The first one starts with a run-of-the-mill promotional sales pitch. That’s what adding personalization to your sales outreach efforts can do. The answer is personalization.

Social Media 52

Social Media How To Case Study ACT 52

Increase Sales

SEPTEMBER 8, 2015

Today, social media has expanded communication and has created a very loud and significant economic collision with customer service. Sprout Social Index recently released some customer service research that suggests seven out of eight messages on social media are ignored within the first 72 hours.

Social Media 70

Social Media Customer Service Media Ideal Customer Profile 70

LevelEleven

APRIL 12, 2018

This article is the first installment in The Sales Person’s Guide to Social Media blog series. Check back for new articles covering other social platforms. Once upon a time, social media was just a casual place to chat with friends. Don’t be spammy or push sales too hard, or you’ll get the boot.

Social Media 48

Social Media LinkedIn Media Ideal Customer Profile 48

SalesFuel

MARCH 26, 2024

Most sales managers would like to do that. But since they can’t, the next best thing may be to reengineer your sales training program. How to Reengineer Your Sales Training Program Before you begin to adjust the details of your sales training initiatives, take time to study your rain makers. Here are the details.

Training 116

Training Hiring How To Proposal 116

Sales Hacker

APRIL 9, 2020

They want to use social media to drive new business, but they don’t know where to start or how to approach it. Here’s a case study that will show you how it’s done in a real life situation. RELATED: Why Social Selling Is Killing Your LinkedIn Strategy (How to Transition to a Strategy That Works). What does that look like?

Case Study 79

Case Study Study LinkedIn Top of Funnel 79

BuzzBoard

MARCH 15, 2024

Looking at case studies of small businesses that overcame hurdles using strategic digital marketing can equip you with fresh perspectives. One such motivating example is Johnny Cupcakes, a retailer that crafted a unique brand persona through innovative and consistent social media engagement. The outcome?

Small Business 52

Small Business Small Business Case Study Social Media 52

SalesFuel

APRIL 2, 2024

Managers can help sales reps who are waiting for great leads to be passed along by the BDR team. For outbound lead management, BDRs primarily use email and social media. Posting a variety of content on social sites such as social media establishes topical authority and increases visibility.

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

SalesLoft

JUNE 2, 2017

that social media is here to stay. The majority of people can’t go a day without feeding into the social media frenzy. It serves as a new source to some, distraction to others, and a vehicle to drive business for the wise sales professional. Social media provides simple searches with the information you need.

Social Media 52

Social Media Media Research Account 52

Nimble - Sales

JULY 31, 2020

The post I’m Jenn Herman, Social Media Consultant, and This Is How I Use Nimble CRM appeared first on Nimble Blog. Please meet Jenn Herman, an Instagram expert, international speaker, author, and consultant. Jenn has been using Nimble for two years and highly recommends our browser extension and the email tracking feature. […].

Social Media 92

Social Media Media CRM Meeting 92