Personalize Communications and Win High-Value Clients With Account-Based Marketing
Sales and Marketing Management
NOVEMBER 28, 2017
If you’re in land-and-expand mode – you have a Fortune 500 account and want to gain business with new divisions – share a case study about what you’ve helped other areas of the company to accomplish. An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm.
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