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10 Most Popular Marketing Articles of 2018

Zoominfo

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it!

Marketing 164
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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? We say yes!

B2B 217
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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? We say yes!

B2B 100
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Midsize Business Optimistic

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Expand market niche (70%). So says the study done by The Hartford, in September of this year, called the 2014 Midsize Business Monitor. You can see more about the study here. The National Association for Business Economics (NABE) predicts the strongest GDP growth since 2005. Operations (87%). New products (76%).

Hiring 198
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Understanding the Audience for Local Businesses

BuzzBoard

Differentiating your Digital Marketing agency for Small Businesses Your digital marketing agency can ascend above the rest by customizing its approach to the singular needs and goals of small businesses. Focusing on local businesses and customers will distinguish your services from generic marketing agencies with a broader scope.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

The investment of time and energy is critical to uncovering potential revenue because, according to a Gallup study published last year, vendors that make a significant impact on their clients’ business can earn a 31% higher share of wallet. Before establishing Revegy in 2005 Mark served as president of MediZeus, Inc.,

Account 181
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LinkedIn Celebrates 10 Years with Big Enhancements

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We included it because I’m crazy about LinkedIn as a sales tool, and because LinkedIn and I go way back – nine years, in fact. What I liked about LinkedIn then is what I continue to like about it as a tool for those in business -. I’m glad that it was figured out along the way, because LinkedIn is my go-to-tool.

LinkedIn 206