The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

Connext Digital

JULY 20, 2023

What they published in 2011 quickly became the de-facto standard in academic finance. NSF Award to Study NLP Test Code … – Illinois Computer Science News Misailovic Co-PI on $1.2M NLP helps you monitor social media channels for mentions of your brand, and notify you about it. Misailovic Co-PI on $1.2M

Examples 52

Examples Lead Rank Social Media Data 52

Your Sales Management Guru

JANUARY 3, 2012

offerings in 2011? capability in 2011? 5.1.1 Channel strategy (link to Sales Strategy player). Sales Tools (Q-screens, proposals, standard documents, contracts, sales collateral kits, case studies, ROI/justification calculators), section? b. Launch (Kickoff meeting), move to Tools to execute.

Hiring 70

Hiring Collateral Lead Rank Trade Show 70

Velocify

JANUARY 21, 2013

New study reveals that texting messaging at the right point in the sales process can drive significant conversion gains of up to 328%. In fact, a study just released by Leads360 found that only 2.1% Download your copy today. of sales prospects received a text message during the sales cycle. The research examined more than 3.5

Leads360 74

Leads360 Sales Process Top of Funnel Study 74

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

MARCH 1, 2016

Many organizations are relying more and more on channel partners and inside sales to drive growth. And if it was hard to get your direct sales reps to become more value-focused, imagine how hard it will be to enable channel and inside sales to evolve from product to value. And its not just your direct sales reps that have the issue.

ROI 53

ROI Decision Maker Proposal Forecasting 53

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 16, 2014

Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative value messaging, insights and financial justification to these key questions early in the decision making cycle. So how well do your sales professionals and channel partners engage with value?

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

JANUARY 8, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and that over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Proposal 71

Proposal Decision Maker ROI Lead Rank 71

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

NOVEMBER 10, 2014

So how well do your sales professionals and channel partners communicate and quantify your value? #3 With Frugalnomics in full effect and buyers as “Cold as ICE” , technology solution / service providers need to implement a more value-focused approach to their sales and marketing strategy, content and tools.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

HeavyHitter Sales

NOVEMBER 24, 2008

Best New Sales Book of 2011. December 2011. November 2011. October 2011. September 2011. August 2011.    For example, Toyota distributes thousands of unique messages and memorandums to its worldwide dealer distribution channel on a daily basis. Closing Techniques Using Sales Linguistics.

Penetration 60

Penetration Ideal Customer Profile Real Estate Distribution 60

The ROI Guy

APRIL 14, 2015

So how well do your sales professionals and channel partners communicate and quantify your value? #3 With Frugalnomics in full effect and buyers as “Cold as ICE” , technology solution / service providers need to implement a more value-focused approach to their sales and marketing strategy, content and tools.

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

JULY 9, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013). Click here to learn more.

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

The ROI Guy

JULY 15, 2015

So how well do your sales professionals and channel partners communicate and quantify your value to a diverse set of decision makers? #3 With Frugalnomics in full effect , technology solution / service providers need to implement a more value-focused approach to their sales and marketing strategy, content and tools.

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

The ROI Guy

APRIL 8, 2014

Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative value messaging, insights and financial justification to these key questions early in the decision making cycle. So how well do your sales professionals and channel partners engage with value?

Forecasting 65

Forecasting ROI Proposal Decision Maker 65

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011).

Sales Enablement 45

Sales Enablement Report Tools ROI 45

Bigtincan

DECEMBER 8, 2021

Companies like AT&T, Thermo Fisher, Merck, ANZ Bank, Nike, Guess, Prudential, and Starwood Hotels have been Bigtincan’s clients since its inception in 2011. They require you to adapt to their new system completely — specifically, all employees need to store all content inside their tool. #2: Tabs contain one or more channels.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59

Tony Hughes

FEBRUARY 24, 2018

Your headline should describe the results you create for your customers but not in a way that makes you look like a complete tool. What are the trends, risks, disruptive forces, innovations or case studies that potential customers need to know? Avoid cliches, acronyms and over the top phrases.

Ideal Customer Profile 68

Ideal Customer Profile LinkedIn Hiring Outsourcing Services 68

OnePageCRM

MAY 25, 2017

We help SaaS companies like yours increase their top of the funnel pipeline by 4x while also simplifying the prospecting process/tools so that reps get more done. Use tools like Rapportive, Clearbit and FullContact. Ideally you have the stats, case studies and industry knowledge to back it up. This is Sean Burke from KiteDesk.

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

The ROI Guy

JULY 8, 2014

So how well do your sales professionals and channel partners engage with value and what are you doing to address this "value gap" challenge? #3 With Frugalnomics in full effect, IT solution providers need to implement a more value-focused approach to their sales and marketing strategy, content and tools.

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

The Sales Association

MAY 22, 2011

Sunday, May 22, 2011. Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? Once these are in place, telemarketing is the obvious channel for ongoing correspondence.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

SBI

NOVEMBER 7, 2019

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Nancy – Click ‘custom content sections’ tab below.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49

Sales Hacker

APRIL 20, 2021

Lloyed Lobo : So we started the company many moons ago in late 2011, early 2012. My co-founder who I studied engineering with, did a software startup that failed, felt he needed to study accounting and ended up at a Big Four accounting firm in their R&D tax group, and he said this process is manual. Sam’s Corner [28:42].

Scale 92

Scale Ideal Customer Profile Call-back Conference 92

Sales Hacker

OCTOBER 29, 2020

Or that feedback on behalf of the team that you can channel in a constructive way that helps them to be more effective or helps them to identify a problem they didn’t even know they had. BetterGrowth to help that along has created different tools and tricks to do that. What is every step that the customer goes through?

Call-back 58

Call-back Hiring Pivotal Face-to-face 58