Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms. The status quo is often good enough.

Buyer 60

Buyer Proposal Survey ROI 60

The Pipeline

AUGUST 16, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Selling be to understand which of the potential prospects “at rest”, could be Engaged with and thereby set in motion. Prospecting.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

OCTOBER 26, 2012

As you engage with prospects, it is clear that each sale is becoming more complex. IDC surveyed just over 200 organizations in the annual 2012 Buyer Experience Study, indicating that Financial Justification /ROI is by far the most important content for C-Level / Financial Executives and LOB stakeholders. You Decide.

Marketing 65

Marketing Decision Maker Proposal ROI 65

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. the Prospect has a pain worth addressing and a significant cost of “Do Nothing”. Why Change Now? –

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY decline from 2014 levels.

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

The ROI Guy

NOVEMBER 30, 2011

The financial relief most expected in 2011 never came, as the European debt crisis and US credit rating downgrade renewed pessimism, and may even be driving us to another recession. Preparing/reviewing financial justification and ROI analyses (95%) 3. Speaking with and evaluating prospective vendors (85%). Ease Of Use 7.

ROI 79

ROI Vendor Survey Proposal 79

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

The ROI Guy

APRIL 25, 2012

2011 growth levels. What does this mean for your IT sales and marketing? The late Dick Clark The research points to a challenging environment for IT sales and marketing, as enterprises remain uncertain about the recovery, and in response, tighten the IT purse strings. The bad news is that the growth rate is lower than the 3.7%

Trends 70

Trends Discount Survey Sales Cycle 70

The ROI Guy

JANUARY 16, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC).

ROI 53

ROI Decision Maker Proposal Forecasting 53

The ROI Guy

APRIL 8, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.

Forecasting 65

Forecasting ROI Proposal Decision Maker 65

The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success.

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

JANUARY 8, 2013

As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth. Prospects will ignore you messages and choose to “Do Nothing” unless you can proactively and provocatively quantify that they have a pain worth addressing.

Proposal 71

Proposal Decision Maker Lead Rank Lead Scoring 71

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

OCTOBER 31, 2011

Strategic knowledge – you need to know the overall strategic direction of the prospect, and current performance against goals. Are the customer’s market opportunities increasing, or challenged? As a result, CIOs are financially focused, with over 90% requiring ROI proof for any new projects.

Vendor 79

Vendor Proposal ROI Competition 79

SugarCRM

NOVEMBER 16, 2017

It’s no longer just enough to provide the best product or service, because many prospects won’t ever become customers if they’re turned off by the experience of getting to know you. And that translates to better return on investment (ROI). times between 2011 and 2014, from $5.60 We see that playing out in two ways,” she says.

CRM 38

CRM Lead Rank Lead Scoring ROI 38

The ROI Guy

AUGUST 3, 2010

George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." The areas of slower growth include: IT services at 6.4%, Asia Pacific at 7.8%, and Western and Central Europe at 4.1%.

Decision Maker 40

Decision Maker Marketing Vendor Conference 40

Sales Hacker

JUNE 11, 2019

The methodology you choose also needs to fit your customers and your market, so it’s crucial to choose the right one! The Challenger Sale methodology originated in 2011, when a book authored by CEB’s Matthew Dixon categorized sales professionals into five classes: Relationship builders. But where to start? Hard workers.

Sales Methodology 80

Sales Methodology Inbound Lead Rank Consultative Selling 80

Artesian Solutions

OCTOBER 9, 2019

The Challenger Sale: How to Take Control of the Customer Conversation book authored by Matthew Dixon in 2011 became an overnight sensation and has been hailed as the ‘must read’ publication for the modern B2B salesperson. These profiles describe a seller’s natural mode of interacting with a prospect and are not mutually exclusive.

Ideal Customer Profile 40

Ideal Customer Profile Lead Rank B2B Lead Scoring 40

SBI

APRIL 27, 2011

For the study, they interviewed multiple contacts at six businesses that use the Jigsaw solution in their sales, marketing and customer relationship management operations. Regular readers of this blog are familiar with the 215 Principle as a way to quantify the ROI of any given decision (whether it’s to buy software or alter processes).

Jigsaw 79

Jigsaw Benefit Lead Rank Lead Scoring 79

Sales Hacker

NOVEMBER 17, 2020

Matt started his career as an opera singer in addition to being a CMO and marketer. Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable.

Company 103

Company Scale Hiring Revenue 103

The ROI Guy

AUGUST 17, 2010

According to Kenneth Brant, research director at Gartner, "IT solutions that deliver ‘cost optimization’ will be a priority for enterprises through 2011, even as markets return to growth." The 2010 growth forecasts, although positive, are lower than the original 4.1 trillion, a 5.9 percent decline from 2008.

Positioning 40

Positioning Face-to-face Forecasting Enterprise 40

The ROI Guy

MARCH 14, 2012

In fact, one of the very first related orders, since the UC Toolkit was launched in 2011, came as a result of a prospect using the tool. Most of all, the Wireless Voice Office Assessment Tool has had an impact on sales.

Wireless 65

Wireless Tools Ideal Customer Profile Survey 65

The ROI Guy

JULY 8, 2014

For IT solution providers who may be using these forecasts and were expecting a turnaround in 2014 spending levels, another slower than expected year has significant implications for your organizations'' sales and marketing strategy. the Prospect has a pain worth addressing and a significant cost of “Do Nothing”, • Why Change Now? –

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

Score More Sales

DECEMBER 16, 2011

by Lori Richardson on December 16, 2011. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies to competitive positioning tactics” – source: Destination CRM .

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

OnePageCRM

MAY 25, 2017

Prospecting is the most difficult part of the sales process for salespeople. For a cold prospecting call, where your goal is to convert a cold lead into a warm prospect, your call is unexpected so you’ll need a different tack. Sean Burke, CEO of prospecting software Kitedesk offers this example email: Hi Jill.

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

Bigtincan

DECEMBER 8, 2021

So, some sales and marketing teams may be evaluating Highspot alternatives. Companies like AT&T, Thermo Fisher, Merck, ANZ Bank, Nike, Guess, Prudential, and Starwood Hotels have been Bigtincan’s clients since its inception in 2011. This article was written for them. All these search features work perfectly offline too.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Frugalnomics changes everything.

Sales Enablement 45

Sales Enablement Report Tools ROI 45

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions.

Buyer 82

Buyer B2B Comparison Buying Cycle 82

Sales Hacker

OCTOBER 31, 2017

Ignore one and you’ll relinquish potential market share to competitors. In a practical sense, your sales process serves as a model by which any member of your sales team can replicate success in finding prospects, solving customer problems, closing deals, performing upsells, and bolstering client loyalty. . Prospecting.

Sales Process 83

Sales Process Ideal Customer Profile Lead Rank Sales Methodology 83

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52