Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

B2B 130

B2B Social Media Loyalty B2C 130

SBI Growth

DECEMBER 26, 2012

The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.).

Trends 316

Trends Top of Funnel Marketing Eloqua 316

SBI Growth

AUGUST 31, 2012

“When we have deep information about our customers, it makes all the difference in the world,” said the Chief Marketing Officer of one Fortune 500 company. Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. Validate Assumptions.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Selling Essentials RapidLearning Center

JUNE 15, 2022

In a customer survey, the global consulting firm BTS found that buyers want only 22% of presentation time dedicated to the product, but sellers on average spend 56% of their presentation discussing their products. If product talk is what buyers don’t want, what DO they want? But for buyers, product knowledge is a given.

Buyer 59

Buyer Journal Survey Research 59

The Pipeline

NOVEMBER 28, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. It’s About the Buyer, Stupid! But I wouldn’t lose much sleep over it since I don’t think human nature (and yes buyers are human), has changed all that much since the advent of the web. December 2011. August 2011.

Buyer 219

Buyer Pipeline Twitter Hiring 219

Corporate Visions

AUGUST 6, 2020

The post Marketing is Moving Further Down the Sales Funnel by Leslie Talbot appeared first on Corporate Visions. If you’re a marketer, you’re responsible for more of the buying journey than ever before. Buyers began doing research, forming opinions, and narrowing their options all on their own. The Evolving Role of Marketing.

Top of Funnel 90

Top of Funnel Funnel Marketing Influencer 90

Pointclear

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data.

Marketing 247

Marketing Outbound Inbound Vendor 247

The ROI Guy

JANUARY 9, 2012

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

Buyer 69

Buyer Proposal B2B Discount 69

The ROI Guy

JANUARY 12, 2012

We have made some bold B2B sales and marketing predictions for 2012, and have rounded them up here so you can be ready: The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012 How will the Economy Affect the Buyer’s Decision Process in 2012? Fahgettaboudit!

B2B 63

B2B Up-Sell Buyer Marketing 63

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Buyer 51

Buyer B2B Marketing Strategy 51

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Looking for more ways to improve your B2B marketing strategy?

Social Media 147

Social Media Media B2B Marketing 147

Vendor Neutral

AUGUST 25, 2021

How To Enhance Buyer Collaboration. Enhance Buyer Collaboration, Align Outcomes, Sell Large Deals. Learn how to successfully and strategically connect and collaborate with today’s buyers, giving them the value they crave—not another product pitch. How to effectively co-create value, ideate, and collaborate with buyers.

Buyer 52

Buyer How To Webinar Metrics Journal 52

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. B2B Buyer Behavior. The Digital Age Buyer’s Journey. percent of buyers start with a Google search.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

The ROI Guy

JANUARY 12, 2012

We wrote over 100 articles on Frugalnomics and B2B Selling and Marketing. So what was tops in 2012? Here's the roundup of your favorite articles: Optimize Content Marketing by Facilitating the Buyer’s Journey Who do B2B Buyers Trust?

B2B 63

B2B Buyer Marketing Sales 63

Pointclear

JULY 19, 2012

Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales this year that’s surprising, Brian talks about the way many companies haven’t fully embraced optimizing their effective selling time by looking at marketing, lead generation and aligning sales and marketing.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

The Pipeline

MARCH 2, 2012

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Price continues to be the boogie man for many sales people; soft economies just serve to compound and heighten the situation giving buyers an obvious lever in sales negotiations. March 2nd, 2012. Sign up for our Email Newsletter.

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

The ROI Guy

APRIL 6, 2012

Are you ready to grab your share of the dwindling 2012 IT Budget? The predictions for solid growth might have gotten ahead of themselves once again, as Gartner cuts their IT spending growth predictions by 1/3rd for the remainder of 2012. expansion for the year. expansion for the year. for the year.

Forecasting 78

Forecasting Real Estate Social Media Enterprise 78

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

The ROI Guy

NOVEMBER 23, 2011

debt downgrades, and budget conflicts all conspired to put a damper on the year and set a pessimistic stage for 2012. Read this compelling Content Marketing Institute article to learn how the continued economic troubles drive our content marketing & sales enablement predictions for 2012: [link].

Buyer 49

Buyer Sales Enablement Marketing Sales 49

Fill the Funnel

NOVEMBER 30, 2011

My list of top sales books to read in 2012 consists of books that were published during 2011 and contain innovative, fresh ideas about selling, customer expectations, and how to improve your ability to win new business customers. The dynamic between sales person and buyer has changed in many ways over the last few years.

Social Media 134

Social Media Media Top of Funnel Face-to-face 134

The ROI Guy

APRIL 25, 2012

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. this year.

Trends 70

Trends Discount Survey Sales Cycle 70

The Pipeline

APRIL 15, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Your email address will not be shared. Sign up for our Email Newsletter.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

SBI Growth

DECEMBER 25, 2012

You trusted our team to help you make the number in 2012. Sales Benchmark Index would like to thank our clients. Here is a look back at the past year through the lens of a Classic Christmas Carol. Enjoy and feel free to submit your own suggestions.

Buyer Persona 253

Buyer Persona Lead Nurturing Sales Qualified Lead Campaigns 253

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Survey 72

Survey Case Study ROI Proposal 72

SBI Growth

MAY 22, 2013

How do you get another job in this competitive market? You must treat hiring managers as your Buyers. Then connect to them through social selling , inbound marketing techniques. The Hiring Manager as the Buyer. Someone who posts a job is a Buyer. They are on the market looking for an HR solution: a top sales rep.

Social Selling 324

Social Selling Hiring Inbound Outbound 324

Pointclear

SEPTEMBER 6, 2012

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. Why Reps Aren’t Meeting Quotas: Changing Roles of Buyers & Reps. Click to start video at this point — Jill notes that people are finally talking about marketing and sales alignment, but progress is slow. That can be through any number of channels.

Buyer 154

Buyer Social Media Hiring Inbound 154

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. percent increase from 2012 projected spending of $3.6 Delivering the Financial Justification / RO I and competitive quantification that today’s frugal buyer demands.

Buyer 96

Buyer Decision Maker Vendor Face-to-face 96

The ROI Guy

NOVEMBER 30, 2011

The continued economic uncertainty may define 2012, as “Frugalnomics” remains in full effect driving companies to be more spendthrift and risk adverse. With the importance of finance in the selection process, the following five best practices can help drive better success in 2012: 1.

ROI 79

ROI Vendor Survey Proposal 79

SBI Growth

JANUARY 7, 2014

Your market and buyers are changing rapidly. Buyers you’ve sold to for years may soon be gone. Market Growth – The role of inside sales has grown steadily over the past 5 years. A 2012 Pacific Crest SaaS survey shows most growth is coming from inside sales. Your market is shifting. Next day? So should you.

Inside Sales 288

Inside Sales Hiring Sales Qualified Lead Field Sales 288

The ROI Guy

NOVEMBER 30, 2011

Anyone who has driven a corporate purchase decision knows that it can be a frustrating and long process, one which many buyers wish they could streamline. Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012.

Case Study 70

Case Study Comparison Decision Maker ROI 70

Score More Sales

JANUARY 15, 2013

B2B content kings Openview Labs first came out with a list of Top Sales Influencers for 2012, which was an honor to be listed on. I like it because it is divided up into sections: Content Marketing & Thought Leadership. I like it because it is divided up into sections: Content Marketing & Thought Leadership.

Influencer 215

Influencer Social Media Outbound Twitter 215

SBI Growth

SEPTEMBER 16, 2012

FACT: CEO’s/CFO’s do not know and understand the dramatic shift in buyer behavior that has transpired over the last 12 months. Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. Never before has the linkage between Marketing and Sales become more important.

Top of Funnel 267

Top of Funnel Funnel Demand Generation Demand Generation Targets 267

SBI

JULY 22, 2014

If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. In 2012 it grew to around 350. We’ll focus on the intersection of marketing and sales.

Tools 123

Tools B2B Top of Funnel Marketing 123

The Sales Hunter

FEBRUARY 8, 2012

Purchasing Departments and Buyers. Feb 09, 2012. I’ve often said that the problem with a “social media strategy” is that it really should be called a “business marketing strategy.” Copyright 2012, Mark Hunter “The Sales Hunter.” Risk of Social Media Marketing? January 2012.

Social Media 189

Social Media Media Strategy Prospecting 189

Score More Sales

APRIL 4, 2013

There is not enough of the right content, which is engaging to potential buyers at the right points during their buying process to gain their attention in this noisy business world. This webinar is limited in size so share this link with your favorite sellers and marketers and join us on April 24th. This is where we see a big issue.

Webinar Metrics 224

Webinar Metrics Outbound Social Selling Buyer 224

The Sales Hunter

MARCH 2, 2012

Purchasing Departments and Buyers. Mar 02, 2012. Regardless of the market you sell to, take a moment and reflect on the number of people with whom you come in contact — sometimes just once, other times on a regular basis. Copyright 2012, Mark Hunter “The Sales Hunter.” Tags: buyer. FREE Resources.

Motivation 247

Motivation Hiring Ideal Customer Profile Negotiation 247

Score More Sales

JANUARY 11, 2013

The outlook for small-and -medium-sized (SMB) businesses includes a lot of looking toward cloud computing and improved analytics, according to Ed Abrams, IBM’s VP Marketing and Strategy for SMBs. So many new cloud-based tools have not only come to market, but many are tried-and-true now.

Coremetrics 238

Coremetrics Analytics Trends Outbound 238