SBI Growth
NOVEMBER 16, 2012
For example, Marketing may take money from ineffective trade show spending. Be involved with the 2013 sales compensation planning. Or the wealthy having to pay more taxes for the benefit of the 47%. Typically, LDR compensation comes from one of these methods: Marketing reallocates budgeted funds.
Score More Sales
MARCH 18, 2014
We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. Unless you can show me an immediate benefit, why should I change? It’s funny to hear people debating about how and when social selling will be further adopted.
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Pointclear
JUNE 6, 2013
B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing. Online content in the sales and marketing industries is dynamic and constantly changing. Via BtoBMagazine.
Score More Sales
NOVEMBER 26, 2013
The biggest reasons that you should be on LinkedIn now if you are in sales or in a company that sells products or services are: Your LinkedIn profile acts like an “on-line” trade show booth – 365 days a year, 24 hours a day, 7 days a week. You will be in the company of 260 million or more colleagues (with 84 million in the U.S.
SBI Growth
AUGUST 26, 2012
The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. SBI's research shows that leads from blogs convert better by: Over 20X vs. Direct Mail leads. Almost 4X vs. Trade Shows leads. Over 5X vs. Outbound Emails leads.
Score More Sales
MAY 27, 2013
In past posts I’ve talked about how your social footprint is your 365 day per year, 24×7 online trade show where your buyers and potential referral partners can learn about you on their own schedule. There are three major reasons you need to have regular time blocked off in your calendar for being social online.
Customer Centric Selling
JANUARY 7, 2013
As we enter 2013, the business world remains in a state of uncertainty. Trade shows and industry events are great, but attending a charity event where your customers will be present is even better. Have a great 2013, everyone! Sales Training Article: How to Build Customer Loyalty in the New Year By Geoffrey James, Inc.
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