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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

Let me illustrate this with some analysis we did a few years ago for an internet retailer: I surveyed approximately 1,000 respondents who had placed an order with our client in January 2014. The tendency in this country over the last 10 to 15 years has been to regard customer service as a cost center. Far from it, actually.

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The Sales Manager New Year’s Resolution: 3 Do’s & 3 Don'ts

SBI Growth

In this post I want to recommend three ideas to raise your game in 2014. INTERNAL MEETINGS. The greatest part of admin is spent on internal meetings. The problem with internal meetings is that they’re usually inwardly focused. The problem with internal meetings is that they’re usually inwardly focused. Most don’t.

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What I Learned About Selling By Sitting In Starbucks. (And It’s Not from the Employees).

The Sales Hunter

Second thing I’ve learned sitting in Starbucks is what customers see as the reason they come to Starbucks. I watch several customers who are deeply engaged in their meeting and their $6.00 Copyright 2014, Mark Hunter “The Sales Hunter.” Now, back to my grande. ” Sales Motivation Blog.

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7 Steps to Supercharge Your QBR

SBI Growth

Learn what best-in-class companies are doing in 2014 to make the number. Include the metrics you believe are most important to the customer. Setup : Schedule a prewire meeting with the customer to present the scorecard. The meeting can be face to face or virtual. Don’t miss out on this once-a-year opportunity.

Exercises 257
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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4 Steps To Win the Deal

SBI Growth

To be successful, what you say, share, and present must meet their expectations. Sign up for the onsite session for your leadership team: How to Make Your Number in 2014: A Sales Strategy You Can Execute. Understand the advantages of your customer service. SBI’s 7th annual research tour is under way. Trends are important.

Trends 306
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One Easy Tool to Improve Sales Efficiency Now

SBI Growth

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014 : A Sales Strategy You Can Execute." Participating in this onsite session, you and your leaders will get the Customer Priority Scorecard. Other Costs to Serve (customer service time, billing inquiry time, post-sales support time, etc.).