Hubspot Sales

OCTOBER 26, 2017

So we’ve compiled a list (in chronological order) of the top sales conferences you should attend in 2017 and 2018. B2B LeadsCon. B2B LeadsCon. Sales Conferences 2017. 14) B2B LeadsCon. The Best Sales Conferences. Dreamforce. Digital Sales Engine. Sales Acceleration Technology Summit. Conference. TOPO Sales Summit.

Conference 111

Conference Scale Inbound Hiring 111

Mindtickle

APRIL 9, 2024

In the past, most B2B sales were conducted face-to-face – perhaps in a prospect’s conference room or at a golf course. Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels. Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels.

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

DiscoverOrg Sales

JANUARY 1, 2018

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty creating a consistent, multi-channel customer experience. Pain point #2: Difficulty creating a consistent, multi-channel customer experience. Pain point #1: Old and/or inaccurate data.

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Webinar costs.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. It’s a strategy in which marketers rely on a blend of channels and methods of distribution to reach their target audience.

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In this scenario, you would dedicate more resources toward content creation or B2B email list development. The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

SalesLoft

DECEMBER 7, 2016

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? automatically filter those responses to the correct channel, and notify your teams about urgent matters.

Software 52

Software Software Top of Funnel Social Media 52

The ROI Guy

JANUARY 11, 2017

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Sources: 2017 – The Year B2B Sales Reps Can Finally Sell Value?

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. Paul Brenner, President of Dial Report, the only first-party data attribution and listener intelligence platform measuring the performance of broadcast radio shares his insights on how radio can prove to be a valuable marketing tool for B2B sales.

B2B 75

B2B Tools Marketing Advertising 75

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Here are three common challenges B2B sales reps need to overcome to keep brand experiences delightful for the prospect, plus some tips on how to overcome them. Relationships are everything in B2B sales. Here are 12 more ways to delight your customers in the B2B sales process.

B2B 88

B2B Ideal Customer Profile Top of Funnel Prospecting 88

Sales and Marketing Management

DECEMBER 14, 2020

A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. What does it mean for B2B sales managers as they strategize for 2021? The barriers to entry for B2B content are going up, but so too are the rewards when you signal value and credibility in the right way.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

DiscoverOrg Sales

FEBRUARY 21, 2019

Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

ROI 171

ROI Survey Webinar Metrics Channels 171

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. It’s a strategy in which marketers rely on a blend of channels and methods of distribution to reach their target audience.

Marketing 100

Marketing Retail Channels Social Media 100

Sales and Marketing Management

JUNE 11, 2020

Pepsi was rightly, roundly and instantly ridiculed for that 2017 commercial. SMM: Have you seen B2B companies get involved? I haven’t followed the conversation on digital or social channels that are coming out from those kinds of companies. If we want to see real change, this is about putting in real action plans.

Scale 234

Scale Follow-up Benefit Consumer 234

DiscoverOrg Sales

JANUARY 22, 2018

Like many B2B companies, DiscoverOrg has such a wide addressable market. On Tue, Dec 5, 2017 at 7:11 AM, Joshua Sutton <joshua.sutton@mail.discoverorg.io> wrote: Subject: Fishing in Oregon (DiscoverOrg). On Tue, Dec 5, 2017 at 8:04 AM, Matt wrote: Copying Heather… I think we are using your competitor.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Chili Piper

NOVEMBER 21, 2018

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. the stat above that we’ve all seen quoted everywhere) only looked at 42 companies in total and only 13 of those were B2B companies. For B2B SaaS companies? You’ve heard the stat 1,000 times….

Lead Rank 80

Lead Rank Lead Scoring B2B Leads 80

Zoominfo

OCTOBER 22, 2019

billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. programmatic display ad spending reached an estimated $32.56 Keep reading.

Advertising 100

Advertising Advertising Scale Cost Per Click 100

MarketJoy

AUGUST 6, 2020

Inside sales and remote sales teams have continued to rise to just under 30% of the universal salesforce, according to 2017 research from InsideSales.com. In 2018, Gartner predicted, “by 2022, two-thirds of all customer experience projects will make use of IT, up from 50 percent in 2017.” Omnichannel.

Lead Generation 105

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 105

Sales and Marketing Management

MARCH 8, 2020

Predictions for the impact of AI, the authors state, suggest a doubling of the economic growth of developed countries between 2017 and 2035, potentially adding $7.4 There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI trillion to the U.S. economy alone.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Highspot

DECEMBER 2, 2021

from 16 to 17 between 2017 and 2019), the number of buying interactions during the pandemic jumped from 17 to 27” (Sales Enablement: Planning Assumptions 2022, Forrester Research, Inc., New communication channels are often added, but none are removed, so sellers must go to multiple places (e.g., September 10, 2021).

Face-to-face 98

Face-to-face Sales Talent Sales Methodology Sales Enablement 98

SBI

OCTOBER 23, 2017

Dreamforce 2017 is just around the corner. ModelN @ModelN Model N is a global leader in Revenue Management, maximizing revenue with quoting, contracting, pricing, rebating, channel and compliance solutions. B2B sales professionals can engage faster with customers to grow their business. 6-9 in gorgeous San Francisco.

Vendor 140

Vendor Hoovers Lead Rank Sales Qualified Lead 140

Jeff Davis

NOVEMBER 16, 2018

via Mary Shea ) 62% of B2B buyers say they can now develop selection criteria or finalize a vendor list - based solely on digital content. This means that we must ensure we are telling our company story via several different channels including third-party sites. via Todd Caponi ) We are not thinking machines that feel.

Sales Enablement 88

Sales Enablement Conference Buyer Vendor 88

DiscoverOrg Sales

DECEMBER 4, 2017

This is in spite of the fact that most of it is created for sales and channel enablement purposes. CSO Insights’ 2017 Sales Manager Enablement Report that 47% of sales managers spend less than half an hour a week on coaching the skills and behaviours of their sales teams. As much as 80% of marketing content goes unused by salespeople.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Crunchbase

MARCH 1, 2023

They’re launching sales podcasts, YouTube channels and startups of their own. Mary Shea VP Global Innovation Evangelist, Outreach Mary Shea produces thought-provoking research on the sales technology landscape, the future of buying and selling, and the importance of having diverse, equitable and inclusive B2B sales organizations.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Sales and Marketing Management

DECEMBER 14, 2020

A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. What does it mean for B2B sales managers as they strategize for 2021? The barriers to entry for B2B content are going up, but so too are the rewards when you signal value and credibility in the right way.

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

KO Advantage Group

OCTOBER 15, 2021

While virtual sales are possible in the B2C space, we will explore how virtual selling can transform B2B sales. Studies show that buyers prefer to meet through video communication now, and 92% of B2B marketers say they use video for their core tasks. At KO Sales U, we have been teaching virtual selling since 2017.

B2C 62

B2C Video Demographics Social Selling 62

PandaDoc

JULY 1, 2020

Only 30% of B2B companies have a formal referral program in place, yet 65% of those with referral programs believe that referrals are very important to their company’s sales success. Because 73% of B2B executives prefer to work with sales professionals who have been referred to them by someone they know and trust. Warm-up cold leads.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Social Media Referrals 98

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Job seekers leveraging social media isn’t a new phenomenon. makena.yee Here are the reasons why YOU should hire me!

Social Media 130

Social Media Hiring Media Video 130

Sales Hacker

DECEMBER 27, 2018

These are underutilized new (and old) channels worth testing as phone and email get even more saturated. Companies to watch: LinkedIn as a channel. Trend #4: B2B follows B2C. Get ready for the rise of B2B micro influencers and industry-specific Trusted Advisors. Sendoso , PFL for Direct Mail Platforms.

Trends 104

Trends Direct Mail Intent Data Channels 104

SBI

FEBRUARY 27, 2018

Ian: Today’s B2B buyers trust the opinions and advice of their peers above that of any salesperson or marketer. A 2017 study by LinkedIn said “Trust” is the number one factor in purchase decisions. New channel ramp up time cut in half. Ian: There’s a cultural shift in the way B2B customers make purchase decisions.

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

Close.io

DECEMBER 3, 2019

Why salespeople need this book : It’s one of the best cold calling books on B2B sales prospecting—for both inspiration and insights. Fisher Published : May 12, 2017. Overall it’s a great resource to learn successful prospecting across multiple channels. Author : Steli Efti Published : 2017. Author : David J.P.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market. And we’ve got examples.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Cience

APRIL 2, 2020

In 2015, HubSpot published the result of their traffic research , stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. In late 2017, we used different domains for email and website. Direct traffic remains an enigma for marketers. At first, it seemed illogical. Conclusion.

Outbound 85

Outbound Inbound Leads Marketing Qualified Lead 85

Sales Hacker

OCTOBER 19, 2018

A couple weeks ago Zoominfo , a premiere B2B contact database, acquired Datanyze , a more recent pioneer that arms sales teams with technographics about their leads. For example, the Bridge Group found in their SaaS AE 2017 report that both the average $5MM company and $500MM company use four tech tools to accelerate their sales.

Industry 58

Industry Top of Funnel Channels Lead Rank 58

Hubspot Sales

NOVEMBER 1, 2017

And if history repeats itself, just like 2017 we’ll see major developments in the sales world. As HubSpot channel account manager Jill Fratianne says, “SMS all the way.”. They treat the sales process like they’re B2C, not B2B. HubSpot channel account manager Keith Grehan is in that camp. Messaging and chat.

Top of Funnel 134

Top of Funnel Trends Funnel Decision Maker 134

Sales Hacker

MARCH 23, 2023

I’ve been selling to B2B for over 35 years — that’s more than 70,000 hours of practice. 5 min read ) 6 tips to channel conviction and the right attitude in sales 1. Forbes did a study in 2017 and it showed that salespeople actually spent about one-third of their day selling. And that realization changed everything.

Closing 98

Closing Harvest Top of Funnel Lead Rank 98

Cience

MAY 1, 2020

CIENCE has worked with over 750 companies since 2017, and we believe everything is possible in sales when outbound marketing is part of the Go-to-Market strategy. Every B2B company, regardless of size, may have some significant losses to navigate without adjustments. Who Is At Risk? Well, almost everyone.

Outbound 79

Outbound Top of Funnel Marketing Inbound 79