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6 Steps to Improve Your Go-To-Market Maturity

Sales and Marketing Management

I’ve had many conversations with customers during the past few years about the capabilities that are important to them and where they’ve invested to be more effective in marketing and sales – e.g. initiatives around strategic planning, operational processes, and their use of data to make decisions. That’s a striking difference.

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Defining the Real Buyer

Sales and Marketing Management

Author: Alicia McCarty As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings.

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How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

That’s 27% more unique technologies than 2017.). Start by looking on your competitors’ websites: They often prominently display the logos of their biggest customers. Step 3: Engage with client voice (but don’t mention the tech stack). You could ask: “A lot of our clients come over because they love our intuitive analytics.

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Ideal Customer Profile: Customer Business Problem

Altify

The attributes of your Ideal Customer Profile can be separated into the three categories: Firmographics: Who should you call? Customer Business Problem: What problem do they have? This post addresses Customer Business Problem. The good news is that the number of desired outcomes your customer has is endless.

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How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot Sales

For this type of campaign, it’s best to use an automated Ideal Customer Profile (ICP) workflow to flag best-fit companies. Upsell, cross-sell, or renewal : As most sales reps can attest, it’s often easier to sell more to an existing customer than to close an entirely new customer. Need convincing?

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The Inside Scoop: Chipotle’s Big Burrito Breach – Malware with a Side of Chips

DiscoverOrg Sales

Too bad that rodents and food poisoning aren’t even the greatest threats facing Chipotle’s customers. Thousands of unsuspecting diners recently received a free side of cyber terror thanks to point-of-sale malware, a malicious software designed to steal customer payment data. 1/17/2017). (1/17/2017) A customer-first approach.

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How to Heat Up Cold Emails with Personalization

DiscoverOrg Sales

Reason I ask is, you told me you were “pretty happy” with your current provider — and that is a lot different than saying “we’re crushing it with our current provider and I don’t see any reason to change” — which is what DiscoverOrg’s clients say, judging by our incredibly high retention rate.