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Top Lead Generation Statistics for 2018

Zoominfo

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

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GTM 80: AI in GTM Deep Dive | Overcoming Analysis Paralysis and Tactical Use Cases with Andy Jolls

Sales Hacker

As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM.

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20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]

SalesHandy

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. And when it comes to expert advice & motivation, LinkedIn is the best place with over 400 million professionals sharing their stories & lessons. Steli Efti. CEO of Close.io (Elastic, Inc).

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. 10) Treating Marketing like second-class citizens.

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Facebook’s New Algorithm and Your B2B Marketing Strategy

Zoominfo

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

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Rating Real Life LinkedIn Connection Requests

LeadIQ

A few weeks back, I posted a video about how to get your LinkedIn Connection requests accepted. I thought today it would be a good idea to go through some real life LinkedIn Connection Requests and explain why people continue to struggle getting their prospects to accept them on LinkedIn. Let’s analyze them shall we?

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How to Get Into Sales Without a Degree [+ 7 Expert Tips]

Hubspot Sales

In 2018, Apple made history by becoming the world's first publicly traded company to achieve a market capitalization of $1 trillion. Whether the metrics are from efforts in marketing, operations, or any other role, they show your drive and motivation for moving the needle.” Begin with LinkedIn. They need gas.

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