Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” 6 Ways to Be a Better B2B Designer. And that’s a wrap for this month’s B2B blog post round-up.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Zoominfo

MARCH 12, 2018

Today we introduce you to your 2018 Marketing Madness starting lineup. 4 New Years Resolutions for Your B2B Organization [Infographic]. A Guide to B2B Blogging Success [Infographic]. Our B2B contact lists can supplement your overall strategy and drastically improve your results. Key Takeaways. And there you have it!

Marketing 188

Marketing Buyer Persona Hiring B2B 188

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. 21 Important B2B Cold Calling Statistics.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

DiscoverOrg Sales

DECEMBER 20, 2017

What can we actually expect from AI in the sales and marketing technology in 2018? ” To me, these expectations echo the hype surrounding the possibilities of what AI can do … rather than the reality of what B2B AI is actually capable of today. This could not be farther from the truth – especially in B2B applications.

B2B 150

B2B Marketing Data System 150

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018.

InsideSales 170

InsideSales Hiring B2B ACT 170

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

JANUARY 12, 2023

The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA18) The Privacy and Electronic Communication Regulations 2003 (PECR) Because non-compliance penalties can be costly , it’s important to become familiar with the components of each law and what they mean for your business.

Data 130

Data B2B Government ACT 130

Sales and Marketing Management

DECEMBER 20, 2017

As sales organizations look to succeed in 2018 and beyond, they need to stay abreast of important trends that will impact how – and how successfully – their reps sell. In 2018, we’ll see technology fill in some gaps, to guide and augment what sales managers do. In the meantime, best wishes for a prosperous 2018!

Sales Enablement 228

Sales Enablement Face-to-face Hiring Scale 228

SBI Growth

AUGUST 7, 2017

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. To prepare, review the marketing strategy introduction of the How to Make Your Number in 2018 . For many marketing leaders the sales team’s QBR is an afterthought.

B2B 232

B2B Marketing Strategy Meeting 232

DiscoverOrg Sales

DECEMBER 18, 2017

Have you made your 2018 marketing plan yet? B2B buyers research solutions months before buying. According to Salesforce, 94% of B2B buyers conduct online research at some point in the buying process. Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! Get started with our free eBook ! Start today!

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018. For sellers, context is everything. FinancialServices. Insurance. ITServices.

Company 156

Company Prospecting Oracle Transportation 156

Zoominfo

APRIL 23, 2018

To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of these challenges and solutions to overcome them. You’ve come to the right place, keep reading.

Face-to-face 133

Face-to-face How To Negotiation Lead Rank 133

SBI Growth

MARCH 11, 2018

The Digital Transformation of a B2B World Every major company is undergoing a digital transformation of some kind. Mark is here today to help you purge your old world view of digital. Instead, offer extreme personalization and a frictionless experience across.

B2B 136

B2B Revenue Marketing Company 136

Zoominfo

AUGUST 1, 2023

In 2018, manufacturing and risk-management were among the leading industries benefiting from AI. Soon, the landscape of B2B sales will be split into those who can act upon their data to seize competitive advantages and those who can’t. Today, it’s sales and marketing.

Data 130

Data B2B Harvest Scale 130

Zoominfo

AUGUST 1, 2018

Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ). billion in 2018 ( source ). While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, here are a few of the most important benefits for B2B marketers: 1.

B2B 154

B2B B2C Scale Transportation 154

Hubspot Sales

JUNE 30, 2020

Alignment between these three groups is especially important for B2B companies. Across all industries, consistent revenue growth is a challenge for 78% of B2B companies. According to the LeanData State of Revenue Operations , there was a 55% increase in Revenue Operations adoption from 2018 to 2019.

Revenue 136

Revenue B2B Company Strategy 136

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. The post 15 Indispensable Company Research Tools for B2B Sales Reps appeared first on ZoomInfo Blog.

Research 233

Research B2B Tools Company 233

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. We expect to see this spend occur in 2018.

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

MARCH 12, 2018

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you.

Advertising 185

Advertising Advertising B2B Scale 185

Product Management University

DECEMBER 20, 2018

The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. In the Trenches FAQs: For Inquiring Product Management Minds.

B2B 40

B2B Positioning Closing Marketing 40

SBI Growth

JANUARY 16, 2019

The Importance of B2B Reputation Management Greg Clark, the Chief Marketing Officer for Caliber Collision Centers demonstrates customer reputation and management… Why Most Marketing Generated Personas Fail with the Sales Force A large portion of your marketing content budget is being wasted on.

Marketing Qualified Lead 168

Marketing Qualified Lead B2B Marketing Customer 168

Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

B2B 130

B2B Data Ideal Customer Profile Intent 130

Zoominfo

JUNE 14, 2018

Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Key Takeaways and B2B Event Preparation. The 2018 Growth Acceleration Summit. The post The Attendees Guide to B2B Event Preparation appeared first on ZoomInfo Blog.

B2B 159

B2B Trade Show Social Media Vendor 159

Allbound

MARCH 7, 2018

Allbound has been ranked among the top 16 B2B technology companies in Arizona—along with GoDaddy, Infusionsoft, and InfinityHR—in a list compiled by the world’s largest B2B software review website, G2 Crowd. To view the entire Top B2B Arizona Tech in 2018 list and learn the methodology G2 Crowd used to compile it, click here.

B2B 48

B2B Ideal Customer Profile Software Software 48

Hubspot Sales

NOVEMBER 1, 2017

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. By the time December 2018 rolls around, the entire sales process will be automated from beginning to end. Video prospecting. Messaging and chat.

Top of Funnel 129

Top of Funnel Trends Funnel Decision Maker 129

Vainu

NOVEMBER 20, 2017

This is already the third time we’ve put the crystal ball on the table to predict the future of B2B sales. These are the trends we believe will shape the world of B2B sales in the coming year. In the past, we have accurately predicted the rise of sales automation , artificial intelligence and several other things.

Trends 87

Trends B2B Sales Automation Sales 87

DiscoverOrg Sales

JANUARY 8, 2019

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. From a big data perspective, 2018 was the first year I’ve felt our company actually started leveraging machine learning and predictive capabilities for ourselves.

Data 149

Data B2B Intent Data Intent 149

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchase decisions ( source ). 4. 6 Sales Metrics to Track in 2018. In today’s post, we share six key sales metrics to pay attention to in 2018. Keep reading!

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Zoominfo

FEBRUARY 7, 2018

And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. How will Facebook’s new algorithm impact your B2B business? Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers. Keep reading! How is Facebook’s new algorithm different?

B2B 180

B2B Strategy Buyer Persona Marketing 180

Zoominfo

MAY 15, 2018

The post How to Avoid the Biggest Hiring Mistakes in 2018 appeared first on B2B Blog. Learn more about ZoomInfo’s recruiting platform today! We can help you source high-quality candidates quickly.

How To 178

How To Face-to-face Channels Sales Qualified Lead 178

The SalesPro Leader

DECEMBER 27, 2018

2018 is quickly coming to an end and the holidays are a time for reflection and preparation. The article, 10 Most Popular B2B Lead Generation Blog Posts of 2018 originally appeared first on SalesPro Leads - Connecting You with Tomorrow's Buyers. Are you feeling excited about 2019 plans? If not, you’re not alone.

Lead Generation 40

Lead Generation B2B Leads Marketing Qualified Lead 40

SBI

DECEMBER 12, 2018

The State of the B2B Buying Experience Survey. For this specific survey, conducted in April 2018, TimeTrade spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. Buyers are consumers first, and their experience as consumers influences their B2B buying behavior.

Survey 69

Survey B2B Buyer B2C 69

SBI Growth

JANUARY 21, 2019

Investment by B2B firms into a Customer Success function continues to outpace all other roles. Growth in Customer Success positions in 2018 was more than 80% above 2017 levels. Leadership continues to place their confidence and budget into Customer Success.

B2B 185

B2B How To Positioning Customer 185

SBI

OCTOBER 11, 2018

Our Top Marketing Tools of 2018 Guide is an easy, breezy way to get the gist of what each solution does, and you can even watch a quick video on each one. And Customer Engagement systems like Modus Engagement’s Enterprise Buyer Engagement platform (whew, that’s a lot of engagement). Of course not!

Tools 139

Tools Marketing Collateral Conference 139

Hubspot Sales

OCTOBER 26, 2017

So we’ve compiled a list (in chronological order) of the top sales conferences you should attend in 2017 and 2018. AA-ISP Digital Sales World 2018. B2B LeadsCon. Sales Conferences 2018. 5) AA-ISP Digital Sales World 2018. In 2018, customer success will be a huge focus for salespeople. 14) B2B LeadsCon.

Conference 111

Conference Scale Inbound Hiring 111

Hubspot Sales

JANUARY 4, 2018

2018 Sales Enablement Trends. With every New Year comes the time for predictions, and if you’re wondering what 2018 has in store for your sales team, look no further. With every New Year comes the time for predictions, and if you’re wondering what 2018 has in store for your sales team, look no further. You’re Already Behind.

Sales Enablement 92

Sales Enablement Guarantee Sales Qualified Lead Inbound 92

Sales Hacker

DECEMBER 28, 2018

Here’s a recap of the best sales articles from 2018 from Sales Hacker! The 18 best sales articles of 2018 from Sales Hacker. people involved in each B2B deal, you need a deck if you want your message to travel from the champion you met to the buyer you didn’t. Thanks to ALL our contributors and readers (now over 106k!

Ideal Customer Profile 96

Ideal Customer Profile Top of Funnel Hiring B2B 96