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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Marketing 164
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The Top Sales Trends of 2018

Hubspot Sales

What are the sales trends of 2018? Video prospecting. 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. 1) Video prospecting. Greater emphasis on SDR training. Messaging and chat. Sales automation. End user selling.

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The Top 4 Sales Enablement Predictions for 2018

Hubspot Sales

2018 Sales Enablement Trends. With every New Year comes the time for predictions, and if you’re wondering what 2018 has in store for your sales team, look no further. With every New Year comes the time for predictions, and if you’re wondering what 2018 has in store for your sales team, look no further. You’re Already Behind.

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July 2018 B2B Blog Post Round-Up

Zoominfo

At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” Today we make the critical distinction between B2C design and B2B design. Otherwise, prospects and customers using Google to search for businesses like yours will be lost to higher ranking competitors.

B2B 113
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Book Mike Brooks for Your 2021 Virtual Sales Event!

Mr. Inside Sales

Did you know that Mike was named the 2017 + 2018 + 2019 Service Provider of the Year by the American Association of Inside Sales Professionals? ( [link] ). Mike can customize your keynote, breakout, or sales kickoff session and deliver a content rich, motivating message that will launch your team into action in January. Get Access Today.

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Sales Conferences 2018: The Top 10 Events You Can’t Miss This Year!

Sales Hacker

Sure, there are plenty of great resources on the internet but nothing beats getting face time with prospects, peers and colleagues about their latest success and failures when it comes to working in this field we call sales. We know that hopping on a phone call with a prospect is more effective than firing off emails. Rainmaker 2018.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ). billion in 2018 ( source ). While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. Unlike their B2C counterparts, B2B marketers often fail to appeal to buyer emotions.

B2B 154