Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy. Start Small.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The 2019 #ChatZoomInfo Line-Up. B2B Sales and Marketing Alignment. So, be sure to follow us ahead of time.

Twitter 157

Twitter Account Based Marketing Cold Calling Hiring 157

Zoominfo

DECEMBER 23, 2020

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. B2B Database New Year’s Resolutions.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Zoominfo

DECEMBER 16, 2019

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. We divided callers into 33 teams (named after countries to fit the Olympics theme), with each team including a variety of go-to-market roles.

Cold Calling 200

Cold Calling Call-back Competition Scale 200

Zoominfo

AUGUST 7, 2019

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? Contact us today to learn more.

Data 150

Data B2B Lead Nurturing SalesForce 150

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

Zoominfo

AUGUST 31, 2020

And like anything ambitious, there are plenty of possibilities and drawbacks to consider, so let’s scale the enormity of it all back, and focus on the following question: How will GPT-3 impact the B2B space? Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large.

Data 179

Data B2B Industry Engineering 179

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Today, we bring this series to a close with the final installment– for marketers, of course. Let’s get into it! That won’t change.

Marketing 164

Marketing B2B Lead Generation Social Media 164

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

DiscoverOrg Sales

APRIL 11, 2019

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. Whether it’s cloud-based products evolving to new needs and new markets, salespeople adapting to new sales technologies, or products so cutting-edge that you can barely describe them – don’t get comfortable. it’s almost 100 years old!

Hiring 210

Hiring Outbound Top of Funnel Cold Calling 210

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

DiscoverOrg Sales

JANUARY 8, 2019

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. Most of the market is about 2-3 years from a widespread adoption of predictive/machine learning , which is exciting. But in a few years, data-driven go-to-market muscle will be widespread.

Data 149

Data B2B Intent Data Intent 149

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. B2B salespeople all look the same to our buyers.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Alice Heiman

DECEMBER 26, 2018

So, we decided to ask a group of sales experts this one question: What is the biggest trend you expect to see in the sales industry in 2019? . Sales Trends of 2019 . Companies who recognize this and create more role specialization in this area will be the winners in 2019 and 2 020. One of the trends I see for 2019 is focus.

Trends 113

Trends Face-to-face Scale Direct Mail 113

SBI

SEPTEMBER 27, 2019

Membrain Announces New Prospecting Engagement Playbooks Optimized for B2B Sales Teams. Membrain has released its new Prospect Engagement Playbooks today, making it easier than ever for b2b sales teams to contact, qualify, and nurture sales leads in an effective, human-centered manner.

B2B 81

B2B Prospecting SAP Sales Qualified Lead 81

SBI

DECEMBER 18, 2018

Time to Get Your Data & Tech Stack in Shape for 2019. As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? B2B companies are in planning mode this time of year. Let’s start by looking at the current state of the market- it’s not pretty.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123

Vengreso

JANUARY 3, 2019

When I set it out to curate a list of the top 21 sales podcasts for 2019, I had two motivating forces in mind. Take these 21 #sales podcasts with you to the gym to get even more value from your workouts in 2019. 21 Sales Podcasts for 2019. Without further ado check out my curated list of sales podcasts for your playlist in 2019.

Scale 111

Scale Outside Sales B2B SalesForce 111

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Zoominfo

AUGUST 6, 2020

We know salespeople and marketers are focused on building a qualified pipeline, but so are recruiters. . 10 Great Podcasts About Recruiting and Hiring (via @recruiterdotcom ) [link] — ZoomInfo (@ZoomInfo) July 8, 2019. Core Pain Points for Recruiters. Below are a few core pain points for recruiters. Where Does ZoomInfo Come In?

Hiring 221

Hiring B2B Intent Data Face-to-face 221

Close.io

DECEMBER 10, 2018

When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting. Picking up the phone to call leads that didn’t know who I was, to pitch them on why they should hand over their hard-earned money in exchange for my product, was enough to make my stomach turn in my early days of sales prospecting.

Lead Rank 131

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 131

Showpad

SEPTEMBER 20, 2019

These news and tips will help you revamp your Sales and Marketing strategies for continued success into the end of the year. Join us at TRANSFORM 2019 in London | 8-9 Oct. TRANSFORM 2019 London is just around the corner! 5 Ways Improving your B2B Customer Experience Impacts the Bottom Line. Your buyers are human.

Sales Enablement 56

Sales Enablement Decision Maker B2B Conference 56

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. What Is B2B Data? What is Data Maintenance?

Data 100

Data B2B Decision Maker Lead Rank 100

Openview

DECEMBER 12, 2018

Over the past few weeks, myself and Jeff Rosset have seen our fair share of sales trends for 2019. This data is available to you, the sellers & marketers, too. According to various reports, there are now upwards of 5,000 different sales & marketing related tech products and tools. The Rise of Feedback. Umm, that’s a lot!

Trends 100

Trends Hiring Sales Talent Scale 100

Sales Hacker

MARCH 6, 2024

Stephen Hakami is the Founder and CEO of Wiza – the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that’s powered by live LinkedIn data.

Outbound 92

Outbound Hotels Case Study How To 92

Sales and Marketing Management

MAY 31, 2018

As such, mobile marketing is not just an option anymore. Moreover, the vast majority of prospects will visit a local business after they have acquired the information they need through mobile search. Make sure that your website looks well and performs flawlessly regardless of the devices that prospects are using.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Pipeliner

JUNE 18, 2019

If you are a Salesperson you are used to being on the go, moving quickly from prospect to prospect, customer to customer, meeting to meeting – sometimes it seems like you are in perpetual motion! Panel: 26th June 2019 10.00am PT – 11.00am PT appeared first on SalesPOP! Panel Discussion: The Mobile Salesperson.

Social Media 75

Social Media B2B Influencer Study 75

OutboundView

JUNE 30, 2019

It’s 2019, and there’s a sleuth of B2B sales prospecting tools out there, each more promising than the next. There are four types of sales prospecting tools that I believe every team should have available, and can’t be successful without them. B2B Prospecting Tools Pyramid. Image Source: Outboundview.

Tools 31

Tools B2B Prospecting Telemarketing 31

SBI

DECEMBER 9, 2019

Smart Selling Tools Announces Top Sales Tools of 2019. the leading provider of information on sales software technologies (SalesTech), today announced the release of its Top Sales Tools of 2019 Guide: Final Cut. The growth in the market has brought excitement as well as confusion. ” - Nancy Nardin, Founder, Smart Selling Tools.

SAP 65

SAP Webinar Metrics Software Software 65

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Consider this: In 2019, ON24 surveyed its webcasting platform users. Dig into your buyer personas to discover what prospects want from you.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Sales Hacker

JANUARY 31, 2022

While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. How COVID-19 changed B2B communication. What emerged were some early insights into how B2B communication changed – and continues to change – in the face of our extraordinary new reality.

Survey 110

Survey B2B Channels Face-to-face 110

MarketJoy

DECEMBER 26, 2018

Because closing a B2B sale requires you to connect and convince not just one buyer, but several of them. And according to one report from Harvard Business Review , the number of people involved in B2B solutions purchases has climbed from an average of 5.4 Now the question is how can you convince people and boost your B2B Sales?

B2B 49

B2B Referrals How To Buying Cycle 49

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With virtual conferences, prospective attendees are bombarded by sponsors.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Showpad

AUGUST 9, 2019

Summer might be winding down, but we’ve still got hot Sales and Marketing tips, tricks, and news! You could be making one of these five mistakes that may result in losing a prospective sale. . Account-Based Marketing For More Sales And Bigger Deals. Account-based marketing (ABM) is a force that is driving results.

Account Based Marketing 61

Account Based Marketing Sales Enablement B2B Consumer 61