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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

We expect major gains in the sophistication – and volume – of B2B data in 2019. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. Other demographics. Sales Development Reps still don’t know what to say,” TOPO’s analysts add. “We

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3 Takeaways from ZoomInfo’s 2019 Technographic Data Report

Zoominfo

Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals.

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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Allego

This article appeared originally on Sales & Marketing Management. You may have heard about the “demographic cliff” that’s looming over our country’s workforce. According to Pew Research , the rate of retirements nationwide rose more in 2020 than any previous year, doubling over 2019. Shifting market needs.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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February 2019 B2B Blog Post Round-Up

Zoominfo

But, we’re back and better than ever with our February 2019 installment. Create a practical exercise or project that mimics the actual responsibilities of the role—such as a writing prompt for content writers or a practice sales call for sales reps. It’s a marketer’s worst nightmare. Continue reading. The likely culprit?

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How Can My Agency Find Local Business Clients Through Email Marketing?

BuzzBoard

Exploring Strategies to Find Clients From Local Businesses Through Efficient Email Marketing Finding local business clients through effective email marketing is a challenge that many digital marketing agencies face. More often than not, sales prospecting requires multiple touchpoints before eliciting a response.

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It’s 2019, Still Segmenting and Planning in Excel?

SBI

It’s 2019, Still Segmenting and Planning in Excel? I shared an earlier post on LinkedIn about the necessity of fast-growing companies to switch their go to market (GTM) plans to stay in sync with their growth stage. When things click, we find our growth spurt and focus on the repeatability of the sales process.

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