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Top 7 Social Media Analytics Tools in 2020

SocialSellinator

Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales. Are you actively promoting your business through social media marketing ?

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

The following is our list of the five best conferences to attend in 2020: 1. Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. SMX Advanced.

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What lies ahead

Sales and Marketing Management

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard? Programmatic advertising. What’s the fun in that? voters head to the polls.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. and businesses were no exception. Instead, focus on your core audience.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

If nothing else, 2020 really shed a light on the importance of cross-selling as a revenue generator in businesses. Persona Actions and Customer Journey Analytics. link] pic.twitter.com/dLyIYpLOiU — ZoomInfo (@ZoomInfo) November 12, 2020. Targeted Advertising. Determine your analytics approach.

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What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

To understand where investor money goes, we looked at over 11,600 capital raises from January 2019-May 2020, representing over $36 billion worth of funding. Top Tools Adopted Post Funding: Google Analytics KissMetrics Woopra. Behind analytics software, tools for increasing leads, and brand awareness were the next most popular.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. How to Retarget Your Audience with Digital Advertising. Next, you can export this audience to Google Ads to run your retargeting campaign. The ability to drill down here matters to marketing teams.