No More Cold Calling

FEBRUARY 24, 2021

My phone rang off the hook the last half of 2020. The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Or rather, change them back —from digital marketing to relationship building. percent of salespeople said that 50 percent or fewer of their initial prospects were a good fit.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Salesmate

MAY 12, 2020

Being a startup, you have to push your idea forward into the market, and before you get noticed you need to market yourself in front of everyone. And by marketing, I am talking about displaying your product or service in front of people with money. Not everyone has a natural knack of a seasoned sales or marketing professional.

Paid Content 103

Paid Content Marketing Social Media Advertising 103

Sales Hacker

MARCH 23, 2020

With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. SiriusDecisions Summit 2020. DATE: May 4–6, 2020.

Conference 78

Conference Webinar Metrics Travel Industry 78

Zoominfo

DECEMBER 23, 2020

Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Highspot

OCTOBER 23, 2019

As the new year quickly approaches, it’s time for sales enablement practitioners to begin to research trends and strategize for 2020. In our quest to help enablement teams prepare for the coming new year, we’ve teamed up with SiriusDecisions to explore the key themes in their Sales Enablement Planning Assumptions Report for 2020.

Sales Enablement 74

Sales Enablement Hiring Webinar Metrics Trends 74

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Chorus.ai

JANUARY 8, 2020

Moving into 2020, professional development is high on my New Year's Resolution List. If you're in the market for a quick hit list of webinars to watch from your couch (or listen to from your car), I've put together a few of my favorites that have inspired me throughout the year. Watch the Webinar. Happy learning!

Webinar Metrics 79

Webinar Metrics Scale Negotiation Lead Rank 79

Highspot

MARCH 9, 2021

Marketers were suddenly left asking, “How can I make my brand stand out?” ” Data from our latest research, the Marketing Challenges Survey , answers this question and more – let’s get started. What Challenges Do Content Marketers Face? 46% found it difficult to effectively engage prospects.

Webinar Metrics 59

Webinar Metrics Strategy Top of Funnel Marketing 59

Lead411

MARCH 24, 2020

As companies look for ways to rapidly boost and increase the B2B pipeline for 2020, there are new adjustments that need to occur to ensure a healthy bottom line. Companies that invested in conference heavy sales and marketing are now allocating budgets toward online resources like outbound prospecting and virtual conferences.

Top of Funnel 69

Top of Funnel Funnel Pipeline B2B 69

The Pipeline

JANUARY 28, 2020

There are many reasons people do not like to prospect. That is the words you use with yourself before during and after you make a prospecting call. Stop talking about solutions on prospecting calls. Persistent rejection wears people down, and it’s the classic not wanting to prospect for fear of rejection. Affirm Forward.

Cold Calling 344

Cold Calling Buyer Persona Decision Maker ACT 344

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others.

ROI 68

ROI Industry Chemicals SAP 68

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 62

Webinar Metrics Account Based Marketing SalesForce Forecasting 62

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Wait, are they working with bad data?

Data 251

Data B2B Churn Buyer Persona 251

Crunchbase

MARCH 16, 2020

In a recent webinar, I spoke with Mary Shea, PhD, principal analyst at Forrester Research, to discuss sales enablement trends and predictions. . First we discussed the key drivers of change she sees for the coming year: All B2B companies, no matter their size or digital maturity, will make sales enablement technology a priority in 2020.

Sales Enablement 89

Sales Enablement Webinar Metrics Strategy Collateral 89

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Who’s attending webinars. Newsletters are near the top of the marketing funnel.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Showpad

APRIL 3, 2020

With face-to-face buyer meetings no longer an option, digital marketing is all the more vital in supporting the sales process. Find videos, advice from experts, on-demand webinars, blog content and FAQs. 20 Expert WFH Tips for Marketers in the Coronavirus (COVID-19) Outbreak. Discover the Big Bottom-Line Difference of Showpad.

Sales Enablement 52

Sales Enablement Face-to-face Commission Webinar Metrics 52

Hubspot Sales

APRIL 10, 2020

In today’s market, reviews and word of mouth referrals are the fuel for growth, with 84% of buyers now kick off their buying process with a referral. When internal departments share information about the customer they enjoy a seamless experience when dealing with Marketing, Sales and Customer Success. The results were astounding.

Buyer 130

Buyer Top of Funnel Ideal Customer Profile Inbound 130

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. Sometimes called the “Copier Warrior,” Dale built a name for himself by prospecting with ultra-creative 1-1 videos, crumpled up pieces of paper, and a sword. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this.

Webinar Metrics 107

Webinar Metrics Sales Up-Sell Objections 107

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business. It’s not so much knowing about sales prospecting vs lead generation, as knowing how and when to prioritize one or the other.

Lead Generation 98

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 98

Hubspot Sales

JANUARY 28, 2020

The sales funnel might be the most notorious, fundamental, straightforward model detailing the process by which prospects become customers. Not every prospect makes it from awareness to consideration — the same goes for the shifts from consideration to decision and decision to purchase. HubSpot Growth Platform. Image Source: PlusThis.

Top of Funnel 92

Top of Funnel Funnel Software Software 92

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Sales Hacker

DECEMBER 18, 2019

I’ve interacted with more than 250+ sales technology vendors over the past 2 years, and I’ve noticed 6 sales tech trends you should be aware of going into 2020. 2020 will be the year of acquisitions in sales tech. As a result, you may find your tech stack shrinking in 2020. #2: 3: Big raises mean big marketing budgets.

Vendor 52

Vendor Trends Top of Funnel Ideal Customer Profile 52

Crunchbase

MAY 14, 2020

Update: June 26, 2020. This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. Why Brooke should be on your radar: Brooke Bachesta currently leads the mid-market SDR team at Outreach.io.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Sales Hacker

DECEMBER 18, 2019

Time for Sales Hacker’s annual Top 10 Sales Trends and Predictions for the Future of Sales in 2020. So, without further ado, here are my top 10 sales trends and predictions for the future of sales in 2020. In 2020, you’ll see even more of these pop up in the sales world. In 2020, you’ll be able to clone your best reps….

Trends 59

Trends Hiring Top of Funnel Ideal Customer Profile 59

eGrabber

MARCH 24, 2020

Around 79% of the B2B marketers consider LinkedIn as a good source to generate B2B leads and build email marketing lists says, a recent LinkedIn statistics (2020). The primary reason why LinkedIn Groups are used for marketing is. We look for groups that have our target prospect or target customer.

Email Marketing 98

Email Marketing Groups LinkedIn Marketing 98

Vendor Neutral

JULY 30, 2021

Join our free webinar to hear industry experts break down the evolving definition of RevOps, what it looks like today, and how to get the most out of this position when your teams aren’t always meeting face to face. Improving remote engagement experiences with prospects and customers. Our Panelists.

Top of Funnel 132

Top of Funnel Face-to-face Scale Webinar Metrics 132

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

SalesHandy

APRIL 14, 2020

Sales engagement is the process of research, connection, nurturing, relationship building and deal closure with your prospects. It is the workflow that helps the sales team in generating revenue from the prospect. After planning, the salesperson starts prospecting and researching for getting connected with the targeted audiences.

Scale 98

Scale Campaigns Lead Rank Follow-up 98

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100