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Winning and Retaining Business When There is Competition

Understanding the Sales Force

Pivot to sales. It doesn’t matter whether salespeople are in account management or account executive roles. The sales equivalent of nature at work occurs at both target accounts and existing accounts. As with everything in sales, the first step is awareness. Let’s return to the analogy.

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Achieving Revenue Growth with Optimized Account Segmentation

SBI Growth

Account Segmentation can arguably be viewed as the single most important practice your organization can execute to unify the team around your growth strategy. And how you segment them impacts every part of the customer journey, from marketing to prospecting, sales, customer success, and beyond.

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Message to Account Based Sales Teams: Your Humanity Is a Competitive Advantage

No More Cold Calling

Is sales an art or a science? The Sales Hunter answers that question. Neither are account based sales teams. Most of my clients tell me they’re pissed (their words, not mine) when an account based sales rep sends a digital referral request and just assumes they’ll provide one. Sales is the “art of selling.”

Account 204
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3 Keys to an Unmatched Account Segmentation Strategy

SBI Growth

A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare? On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve.

Segment 311
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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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How to Sell Big Accounts That Love Your Competitor

Understanding the Sales Force

If you agree that people get dug in and don’t want to even consider changing their minds, what happens when a salesperson targets a major account that is your competitor’s good customer who also happens to love that competitor? You might not want to go through this for a small account but for the chance to land a large account?

Account 203
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Account-Based Success

The Pipeline

Like most in our profession, I am a big fan of account-based sales and marketing. According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. Account-based isn’t new – but it is en vogue. Identify the people that work at those accounts.

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Guide to Leveraging Account Intelligence for Enterprise Sales Success

Use the infographic below to help you plan and sell more strategically and efficiently by leveraging sales and account intelligence; gaining a steep advantage over the competition.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.