ABM Myth #3: If Your Solution Isn’t Included in the Information Technology Budgeting Process, It Isn’t Happening
Emissary
DECEMBER 1, 2021
This is the third in a four part series where we look at common account-based marketing (ABM) myths. Conventional wisdom says you work backwards from your account’s fiscal year to plan messaging. But, budgets and the planning processes that precede them are no longer rigid and static constructs.
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